PPC campaign

17 Best Paid Media Tools for Marketers

The power of paid media extends far beyond the scope of organic reach. As opposed to organic media, such as SEO, content marketing and social media posts (but not sponsored posts), or earned media, such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate …

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PPC Remarketing Tips That Will Improve Your Campaigns [Infographic]

Remarketing is considered one of the most indispensable tools in digital marketing, and for a simple reason: it allows you to deliver engaging, highly-targeted ads to your website visitors who didn’t convert. Indeed, not all people who visit your website the first-time will convert immediately. However, that doesn’t always mean that they’re not interested with …

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5 Great PPC Tools to Crush Your Competitors

There is a saying that goes: “Good artists copy; great artists steal.” The same concept is applicable to PPC strategies. Marketers don’t need to reinvent the wheel, but rather find the leaders in their niche to evaluate the success of their rivals and outperform their results. The good news is that there are a lot …

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5 SEO Tips You Need to Know to Succeed in Your PPC Campaign

Website owners and marketers always struggle to reach the top of the search engine results page. SEO allows them to succeed and maintain their positions, but often it’s never quite enough. To see even better results and thus improve your business’ ROI, you should constantly be looking for other ways of getting your product or …

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How to Use PPC Advertising to Get the Most Out of the Holidays

The holidays are truly the most important time of the year for retailers. Consider the data: according to the National Retail Federation, holiday sales will increase 3.6-4% by the end of 2017.  In most sectors, holiday sales account for up to 30% of a business’ revenues (almost $680.4 billion U.S. dollars), up from about 25% last …

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