Hulu

Hulu May Implement New Binge Watching Ad Format

[ad_1] Peter Naylor, SVP Advertising Sales at Hulu, says that they are “exploring new ad experiences for binge watchers.” Naylor indicated to AdAge that Hulu may introduce a binge ad product to advertisers at the upcoming NewFronts. The challenge for Hulu is how to capitalize on consumers who are binge-watching shows without raising their annoyance …

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Hulu Private Marketplace Gives Programmatic Advertisers Choice and Control

[ad_1] “The invite-only auction, which is I would say our new shiny toy that’s getting wrapped in the PMP, provides us the opportunity for a variable floor price,” says Doug Fleming, Head of AdvancedTV at Hulu. “So now the advertiser pays what they deem appropriate for that specific audience. It gives them more choice and …

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Disney Can’t Begin to Catch Netflix, But They Don’t Need To, Says Media Innovator Tom Rogers

[ad_1] Media innovator Tom Rogers says that Disney can’t begin to catch Netflix in terms of streaming subscribers, but they don’t need to. “No one can catch Netflix,” says Rogers. “I don’t think Disney can begin to catch Netflix, but they don’t need to catch Netflix here to create an asset value that really helps …

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