Google is introducing image ads to search by unveiling a new Gallery Ad format. While it is sometimes hard to predict what Google will come out with next, what they will do away with, or what they will update, one thing remains true: a new ad format is always on the horizon. Last year it […]
Google Gallery Ads – Another Day, Another Ad Format Read More »
Images are the way of the future – will it be the future of search? We think so. Paid search is always on the move. Advertising platforms are constantly looking for the next big thing, the best way to target consumers, the newest way to make a profit – usually with Google leading the charge.
Facebook rolled out many platform changes in 2018, and my favorite was the asset placement customization tool released in the first quarter of the year. While I generally select Automatic Placements for my ad set delivery as a best practice in Facebook, many of my clients had creative assets they had specifically optimized for the
