marketing automation software

Boost Business Revenue With an Email Automation Funnel

Are your contacts moving with the times, or are they just floating around aimlessly in your marketing database? If you haven’t created an email automation funnel, you probably fall into the latter—and that means you’re losing out on some huge opportunities to engage and nurture your existing customers. Why do you need an email automation …

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3 Tools That Will Boost Your Social Media ROI

3 Tools That Will Boost Your Social Media ROI Social media has long produced amazing marketing results for companies across just about every industry and from all over the world. Nonetheless, many who try duplicating these results quickly become frustrated. Is social media success a matter of luck or is there a reliable way to …

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The many hats on a marketer’s hat rack 351x200

The Many Hats on a Marketer’s Hat Rack

When I tell people what I do for a living, using my title as “marketer,” I get a lot of nods. It’s a generally understood role and concept. But if I described my actual day-to-day work without labeling it, I suspect people would title my marketing role with a myriad of other names. As a …

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Why CEOs Say Yes to Marketing Automation 351x200

Why CEOs Say Yes to Marketing Automation

Why all the noise about marketing automation? As a category, industry revenues are experiencing a stratospheric increase. The global MA market is forecast by MarketsandMarkets to grow from $3.65 billion in 2014 to $5.5 billion in 2019. What’s driving that growth explosion? At the start of this century, it was rare for a company to have …

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