marketing persona

2019 B2B Content Marketing Research: What You Need To Succeed

call-to-action, content distribution, Content marketing, Content Marketing Strategy, Market Research Insights, marketing persona, Research / Good To SEO

Looking to update your B2B content marketing to meet 2019’s challenges? Of course you do! Really–who wants to be left behind? Surely not you! So here’s the big shift: 90% of B2B marketers prioritize their audience’s information needs over their business needs. Translation: In today’s low trust environment, the always-connected customer’s attention and trust must […]

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10 Content Marketing Lessons From Mom: How You Can Be A Better Content Marketer

Andy Crestodina, Ann Handley, Blogging, branding, Content Context, Content Ideation, Content marketing, content optimization, marketing persona, Mother's Day, SEO BLOG, trust / Good To SEO

As children we think that our mothers tell us to do stuff like chores and homework just to bug us. When we ignore them, they repeat and repeat and repeat their requests. Each time their voice gets louder and, often, more embarrassing as if volume alone will get us to listen and motivate us to

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5 Small Business Branding Guidelines = Big Opportunity

branding, chris Brogan, Color Emotion Guide, Content Marketing Institute, marketing persona, SEO BLOG, small business / Good To SEO

Many small businesses believe branding is only for BIG companies with BIG budgets. They’re missing a huge opportunity. Small business branding is a super power; it enables your firm to appear more strategic and larger than it is. In the rush to open for business don’t skip branding. Instead, take the necessary time to develop

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