trust

6 Easy Ways to Build Social Proof into Your Website

It should come as no shock that consumers these days are quite mistrustful of businesses and advertising. We’ve all gotten excited by an ad for some product that makes grand promises or looks a certain way – only to be quite disappointed once we actually buy it: This may be funny in some instances (like when …

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Successful Change Starts at the Top

I have some insight for you: the purpose of strategic planning is not to make plans. In reality, strategic planning is done to change the way we think and act. If newly formed visions and strategic plans are intended to propel organizations to places they have never been, then they also require individuals to do …

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How to Design the UX of a Website or App to Increase Conversions

Getting visitors to convert and generating more business opportunities is the ultimate business goal. Whether you are working on designing a dynamic website or creating a mobile app, getting users to convert by clicking on that call to action button is the reason behind your software product’s existence. It’s easier said than done, though. For …

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Enough is Enough – Tech Companies Values Need To Change, Says Marc Benioff

“I feel so strongly that we are at a point in our industry where enough is enough,” says Salesforce CEO Marc Benioff. “We need to get the values straight with these tech companies. There are some things going on in regards to the manipulation of their consumers, the misuse of the data, and serious issues …

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Trust is the Key to Employee Retention — Here’s How to Build It

When any relationship is on the rocks, one of the worst possible solutions is resorting to paranoid attempts to exert control. Despite the obvious flaws of this approach, many managers end up making matters worse by showing employees a lack of trust. Nowhere is this issue more evident than in the rise of monitoring software. …

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4Ps Of The Marketing Mix: The Best Guide To Show You How To Triumph

Does your organization use the 4Ps of the Marketing Mix for its marketing strategy? Not sure? Did you sleep through your Intro To Marketing class? Or, perhaps you didn’t study marketing in college. (BTW–I didn’t!) Don’t worry–We’ve got your back! The Marketing Mix 4Ps are: Product includes options, quality, design, features,  packaging and other related …

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5 Sales Strategies Not Found in How-to Books

As a salesperson, you’re trained to ask customers what they want in terms of your product offerings. That’s wise advice but it’s incomplete. If you only ask customers what they want and then give it to them, you’re missing the biggest opportunity that has ever come in front of you – the chance to sell …

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Top social media trends for 2019

How will the social media landscape change in 2019? Here are the key trends you need to consider for a successful marketing strategy. Social media marketing needs to be frequently adapted to the changing trends. The rapid pace that social media platforms evolve requires from marketers to be alert if they want to maintain successful …

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Don’t Cry Over Flat Social Media Usage: What Your Business Must Do Now [Research]

Stop crying over fewer available social media opportunities that cost more. Dry your eyes and accept that the “free social media lunch” is over and flat social media usage is the new normal. The “free social media lunch” is over and flat social media usage is the new normal. #socialmedia #digitalmarketingClick To Tweet   This …

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10 Content Marketing Lessons From Mom: How You Can Be A Better Content Marketer

As children we think that our mothers tell us to do stuff like chores and homework just to bug us. When we ignore them, they repeat and repeat and repeat their requests. Each time their voice gets louder and, often, more embarrassing as if volume alone will get us to listen and motivate us to …

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Copywriting, Content Development and Strategies

  Copywriting and content development are often used interchangeably, as if they mean the same thing. However, although they’re both part of a package, they deal with separate issues. Knowing the differences between the two can save you a lot of frustration and time. Copywriting vs. Content Development The biggest difference between content development and …

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5 Foolproof Ways to Build Customer Trust in Your Website

By Zachary Paruch The internet is filled with anonymity, as anyone can start a website and post content or sell things. New websites and online stores pop up every single day, but there is no one that can verify their legitimacy or their claims. Trust is a scarce—but extremely valuable—commodity. Your favorite brands are just that …

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