trust

Successful Change Starts at the Top

I have some insight for you: the purpose of strategic planning is not to make plans. In reality, strategic planning is done to change the way we think and act. If newly formed visions and strategic plans are intended to propel organizations to places they have never been, then they also require individuals to do …

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How to Design the UX of a Website or App to Increase Conversions

Getting visitors to convert and generating more business opportunities is the ultimate business goal. Whether you are working on designing a dynamic website or creating a mobile app, getting users to convert by clicking on that call to action button is the reason behind your software product’s existence. It’s easier said than done, though. For …

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Enough is Enough – Tech Companies Values Need To Change, Says Marc Benioff

“I feel so strongly that we are at a point in our industry where enough is enough,” says Salesforce CEO Marc Benioff. “We need to get the values straight with these tech companies. There are some things going on in regards to the manipulation of their consumers, the misuse of the data, and serious issues …

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Trust is the Key to Employee Retention — Here’s How to Build It

When any relationship is on the rocks, one of the worst possible solutions is resorting to paranoid attempts to exert control. Despite the obvious flaws of this approach, many managers end up making matters worse by showing employees a lack of trust. Nowhere is this issue more evident than in the rise of monitoring software. …

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4Ps Of The Marketing Mix: The Best Guide To Show You How To Triumph

Does your organization use the 4Ps of the Marketing Mix for its marketing strategy? Not sure? Did you sleep through your Intro To Marketing class? Or, perhaps you didn’t study marketing in college. (BTW–I didn’t!) Don’t worry–We’ve got your back! The Marketing Mix 4Ps are: Product includes options, quality, design, features,  packaging and other related …

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5 Sales Strategies Not Found in How-to Books

As a salesperson, you’re trained to ask customers what they want in terms of your product offerings. That’s wise advice but it’s incomplete. If you only ask customers what they want and then give it to them, you’re missing the biggest opportunity that has ever come in front of you – the chance to sell …

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