Ann Handley

Content Marketing Newsletters: How To Increase Your Distribution

Are you surprised that content marketing newsletters can improve your distribution? You shouldn’t be. Why?Because social media platforms use email newsletters to get you to return. And so do news media. Unlike marketers, the news media have done content creation and distribution for centuries.  But, like you, they now face the challenge of getting distracted …

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How To Get Useful Conference Results On The Cheap Without Being Physically There

Conferences create marketing meccas. They laser-focus your industry’s attention on a key topic. As result:They attract influencers and prospects who otherwise may be unfindable or targetable Despite this too-good-to-be-true marketing opportunity you may not be able to attend all or any of the key conferences for your specialty. Among the top reasons for not attending …

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3 Non-Marketing Books For Marketers That Will Make You Happier

Despite feeling time-starved, the average American still consumes 10 hours and 24 minutes of information daily. So who has time to read non-work related content? Yet research shows reading offers 5 health-related benefits: Allows your mind to process work and other problems. Reduces stress and helps you to relax. Supports improved writing and other forms of …

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Share of Audience Attention: The Case for Consistent Content

Think that your email newsletter is too small to be worthy of your time and attention? Wonder if you can outsource your content especially your newsletter to the intern?  Ann Handley doesn’t! When a Dutch reader asked why she had only written 4 blog posts in 2017, Handley decided to rethink her personal brand’s email …

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Why World-Class Writer Ann Handley Completely Revamped Her Newsletter in 2018

Ann Handley is a world-class writer and marketer. She’s The Wall Street Journal bestselling author of Everybody Writes and the chief content officer at Marketing Profs. She keynotes at conferences worldwide. She’s built a loyal fan following. And she’s been sending an email newsletter to her audience for years. “My feelings about newsletters are strong. …

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10 Content Marketing Lessons From Mom: How You Can Be A Better Content Marketer

As children we think that our mothers tell us to do stuff like chores and homework just to bug us. When we ignore them, they repeat and repeat and repeat their requests. Each time their voice gets louder and, often, more embarrassing as if volume alone will get us to listen and motivate us to …

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