rebranding

14 tips for rebranding to help future proof your business

14 tips for rebranding to help future proof your business By Mila Jones Change is the only constant. Things change over time, and so do companies. Great businesses like yours, expand their services and product list over some time, and the change in the company profile and what it has to offer. As your business …

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Renaming a B2B brand 1: lessons learned

As a marketer, you could go an entire career without re-naming and re-branding the company you work for. So if you do find yourself facing this challenge, there aren’t a lot of real-life, front-line, in-depth case stories to help you. This is the first in a pair of posts that will do just that. It’s …

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How “Hamilton” Launched a Bank

How “Hamilton” Launched a Bank – and a Brand The best brands are timeless. Those that endure for decades—or the few that survive for centuries—have to continually find relevant ways to reinvent themselves. And sometimes that relevance presents itself in the form of an opportune moment in popular culture, like in the case of 232 …

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