Marketing has never been as wide-ranging, complex and important an activity for companies as it is today, which one might assume means that the role of Chief Marketing Officer or CMO has never been of greater value. But a growing number of brands are actually deciding to eliminate the position. In 2017, one of the […]
rawpixel / Pixabay If you’re a writer, artist, or content creator of any kind, take a moment to consider the fact that there has never been more demand for original, high-quality content than there is right now. The rapid growth of platforms like Instagram and YouTube has completely changed the way we consume media, and
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Slack has already entered Silicon Valley’s hall of fame as the fastest growing business app. Since its public launch in February of 2014, Slack’s accomplishments include: Accumulating 8 million daily active users (and 3 million of those are paid users) Having the highest conversion rate (30%) among freemium software products Being used (and paid for!)
Twitter ad chief Matt Derella is at Advertising Week in New York City spreading the message that Twitter video advertising is the best platform to reach valuable audiences when they are most receptive. He says Twitter has never been more clear about what is our superpower. Matt Derella, Global Vice President, Revenue and Content Partnerships for Twitter,
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Ryan Deiss is the co-founder and CEO of DigitalMarketer, a highly successful online community and learning platform for digital marketers. Ryan recently talked about the challenges of going from founder and Chief Marketer to CEO and offered some great advice for those of you who are in the process of building a company. Below are
MiroAlt / Pixabay Any marketing professional will tell you creativity is an indispensable ingredient of a great campaign or a memorable ad. When work is truly creative, it engages consumers in unique and emotive ways, which is how brands secure mindshare and convert new customers. But creativity is a means to an end – not
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Finding the right digital marketing agency isn’t easy. The truth is, agencies can help you get a return on your marketing budget at a fraction of the cost you’d have to spend to assemble an in-house team. You could use a digital marketing agency to get a more in-depth understanding of your customer’s journey and
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Home Digital Marketing What Do Digital Marketing Agencies Actually Do to Impact Your Business? Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! 78% of CEOs don’t trust marketers because they don’t think that they focus on ROI. CEOs want to
Home Podcast How Jen Young Embraced Failure and Built a Thriving RV Marketplace [podcast] Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! This post originally appeared on Growth Everywhere, a marketing and business growth blog. Hey everyone, in today’s episode
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Heidi Cohen Interviews Josh Steimle Chief Marketing Officers at Work Q: What’s your best piece of advice for readers looking to improve their marketing? Get empathy. The CMOs I interviewed in my book “get” their customers in a visceral way that allows them to create marketing campaigns that could never come from a focus group, market
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