There’s a critical error we tend to make in marketing for retail these days, particularly around the holidays: We have a tendency to put too many eggs in the digital basket. Brands and retailers make the mistake of focusing on driving online customers to online stores. You’ve experienced it: You shop for a pair of […]
Want to win more sales this holiday season? Don’t bet the farm on digital Read More »
Attention retailers: Amazon doesn’t have to be Public Enemy Number One. Yes, Amazon has a well-deserved reputation for disrupting (and obliterating) brick-and-mortar retailing. But offline retailers can learn to get along with Amazon and even generate more sales working with them. Just ask Aaron Jarvis, who operates Near Mint Games. For the past few years,
As we move closer to 2018, many retailers will try to break through the clutter and grab their portion of the more than $1 trillion being spent by consumers this holiday season. What many of them don’t realize is that much of their success will be predicated on how they handled their relationship with customers
While many retail marketers are excited about the opportunities technologies such as machine learning and artificial intelligence will bring in terms of customer engagement and meaningful connections, the reality is that most haven’t even figured out how to tackle truly personalized omnichannel engagement. For brick-and-mortar retailers, hybrid retailers, online-only ones and everything in between, omnichannel
The game changer in retail personalization: Consumer identity management Read More »
In the world of web analytics, not all metrics are created equal. Some can stand alone on their own, giving you valuable insights into business performance at a glance. We call these metrics Key Performance Indicators (KPIs), and depend on these metrics to guide our marketing efforts, especially as we head into the busy holiday
4 deceptive Google Analytics metrics that fool retail marketers Read More »
When you own, run, or look after the marketing for an online store, there are plenty of strategies you can implement to generate interest, build a brand, increase conversions, boost referrals and encourage repeat business. In this day and age, though, when billions of people have at least some kind of online social media presence
How to use the power of social media to better market your online store Read More »
Name a big search engine. If you didn’t mention Amazon, you should. It’s a vast commerce search engine whose reach extends far beyond “hard good” products — especially as Amazon moves into digital content delivery and services. Many marketers — especially as the holiday shopping season approaches — are struggling to decide where Amazon fits into
The list of retailers plagued by store closures, bankruptcies, buyouts or very serious financial trouble is a who’s-who list of iconic brands that have fallen off their retail pedestals. This year has already proven to be a retail cull, and this holiday season will add more names to that list. It’s make-or-break for many, and
It’s a pressure-packed holiday season for retail Read More »
The very concept of how people buy has fundamentally changed, due to the emergence of digital platforms like search engines, online reviews, social media and e-commerce marketplaces. This new online landscape has led to a rapidly expanding gap between consumers and the brands they shop for. To better understand this widening disconnect, we first need
How brands can close the gap between themselves and consumers Read More »
With more data on purchase intent, consumers, advertising methods and the shift from big-box retailers to online stores, the apparel industry has seen a massive shift in its advertising structure over the past few years. More powerful marketing technology and a more competitive market have forced the industry through its most profound transformation since the
