SaaS

The Anatomy of an Effective SaaS Lead Generation Strategy

Leads are the name of the game. More sales qualified leads = more sales. It’s that simple. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. There are multiple factors that could be affecting your efforts, including: Your lead source …

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5 Reasons How SEO Benefits Your SaaS Business (+ SaaS SEO Strategy)

Software as a service (SaaS) is a business model in which customers pay to use software that is hosted on a remote computer. These days, the SaaS space is more crowded than ever, so finding, nurturing and converting qualified leads can be challenging – but not impossible. Implementing an SEO strategy can help you with that …

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A 3-Step Strategy to Build Links and Drive Referral Traffic to Your SaaS Website

The SaaS market has been on a continuous growth streak for the last few years and it is going to continue in the coming years as well. What exactly is SaaS? Here’s a simple definition: Software as a service (SaaS) is a software distribution model in which a third-party provider hosts applications and makes them …

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8 SaaS Marketing Trends You Can’t Ignore in 2020

Software as a service (SaaS) has been around since the 1960s, believe it or not, but only recently has it entered most people’s lexicon. Also called cloud computing, SaaS is a business model in which customers pay to use software that is hosted on a remote computer. What Is SaaS? Here’s a slightly more in-depth …

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Former SAP CEO Bill McDermott taking over as ServiceNow CEO – TechCrunch

When Bill McDermott announced he was stepping down as CEO at SAP a couple of weeks ago, it certainly felt like a curious move — but he landed on his feet pretty quickly. ServiceNow announced he would be taking over as CEO there. The transition will take place at year-end. If you’re wondering what happened to …

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83North closes $300M fifth fund focused on Europe, Israel – TechCrunch

83North has closed its fifth fund, completing an oversubscribed $300 million raise and bringing its total capital under management to $1.1BN+. The VC firm, which spun out from Silicon Valley giant Greylock Partners in 2015 — and invests in startups in Europe and Israel, out of offices in London and Tel Aviv — last closed …

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Not just a barking dog: Open-source developers grow to embrace software as a service

The open-source movement has a history that captures both its community spirit and renegade impact. Sometimes, that history even involves a yapping animal. In Linux, the “biff” command notifies users when mail arrives and identifies the deliverer. Was “biff” a cleverly conceived acronym for a remarkably sophisticated programming language? No. It was named after a …

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Should You Offer a Freemium Level for Your SaaS Platform?

If you have a SaaS platform, getting people to sign up for your offer instead of your competitor’s is a challenge from a marketing, pricing and product development perspective. You have to communicate what sets your product apart, price it competitively and ensure that it has all the bells and whistles that your users really …

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Why a Digital Workplace is Considered to Be the Future of Work

In today’s digital world, work is no longer a physical place that we go to. Work is now location-agnostic and it can happen anytime and anywhere as long as you have a device connected to the internet and access to your business data. Every organization is now operating digitally, at least on some level, and …

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Cloud ERP Is All Around Simplification

“Cloud ERP is a very new principle in the market,” says Mark Chalfen, director at PwC. “The way that I see cloud is all round simplification—simple and standard. It’s a lot more easy than it was five, ten, fifteen, twenty years ago.” Mark Chalfen, director at PwC, talks about how cloud ERP software can help …

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OpenGov acquires ViewPoint Cloud, adding building codes and permitting to its platform – TechCrunch

In the same week that it announced a $51 million round of funding, OpenGov — the startup that provides SaaS software designed to help governments and other civic organizations run their operations — is announcing an acquisition to expand the kinds of tools it provides to customers. The company has acquired ViewPoint, a platform used …

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22 Companies Dominating the World with Content Marketing

It’s estimated that by 2021 27% of internet users in the U.S. will be using ad blockers — which means that about one quarter of all ads won’t reach their target. Because of ad blockers, the loss of ad revenue is projected to increase from about $3.89 billion in 2016 to $12.12 billion by 2020 in the …

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