SaaS

5 Reasons How SEO Benefits Your SaaS Business (+ SaaS SEO Strategy)

Software as a service (SaaS) is a business model in which customers pay to use software that is hosted on a remote computer. These days, the SaaS space is more crowded than ever, so finding, nurturing and converting qualified leads can be challenging – but not impossible. Implementing an SEO strategy can help you with that …

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A 3-Step Strategy to Build Links and Drive Referral Traffic to Your SaaS Website

The SaaS market has been on a continuous growth streak for the last few years and it is going to continue in the coming years as well. What exactly is SaaS? Here’s a simple definition: Software as a service (SaaS) is a software distribution model in which a third-party provider hosts applications and makes them …

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8 SaaS Marketing Trends You Can’t Ignore in 2020

Software as a service (SaaS) has been around since the 1960s, believe it or not, but only recently has it entered most people’s lexicon. Also called cloud computing, SaaS is a business model in which customers pay to use software that is hosted on a remote computer. What Is SaaS? Here’s a slightly more in-depth …

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Former SAP CEO Bill McDermott taking over as ServiceNow CEO – TechCrunch

When Bill McDermott announced he was stepping down as CEO at SAP a couple of weeks ago, it certainly felt like a curious move — but he landed on his feet pretty quickly. ServiceNow announced he would be taking over as CEO there. The transition will take place at year-end. If you’re wondering what happened to …

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83North closes $300M fifth fund focused on Europe, Israel – TechCrunch

83North has closed its fifth fund, completing an oversubscribed $300 million raise and bringing its total capital under management to $1.1BN+. The VC firm, which spun out from Silicon Valley giant Greylock Partners in 2015 — and invests in startups in Europe and Israel, out of offices in London and Tel Aviv — last closed …

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Not just a barking dog: Open-source developers grow to embrace software as a service

The open-source movement has a history that captures both its community spirit and renegade impact. Sometimes, that history even involves a yapping animal. In Linux, the “biff” command notifies users when mail arrives and identifies the deliverer. Was “biff” a cleverly conceived acronym for a remarkably sophisticated programming language? No. It was named after a …

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