SEM Industry

Searchmetrics wins important victory in patent infringement lawsuit

Channel: SEO, Legal: Patents, SEM Industry, SEO BLOG /

An important ruling was issued last Friday in the 4-year old patent infringement lawsuit that SEO platform BrightEdge filed against competitor Searchmetrics. The California federal court judge sided with defendant Searchmetrics, ending a long and expensive court battle. At issue in the federal case were five patents Brightedge claimed were being infringed upon by competitive […]

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The technology behind AI in PPC

Channel: SEM, Paid Search Column, Search Marketing, Search Marketing: General, SEM Industry, SEM Industry: General, SEO BLOG /

I believe artificial intelligence (AI) will be a key driver of change in PPC in 2018 as it leads to more and better PPC intelligence. So far, I’ve discussed the roles humans will play when PPC management becomes nearly fully automated and six strategies agencies can take to future-proof their business. In this final post

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How SEOs really feel about Google algorithm updates

All Things SEO Column, Channel: SEO, Google, Google: Algorithm Updates, SEM Industry, SEM Industry: General, SEO - Search Engine Optimization, SEO BLOG, SEO: General /

As SEOs working in the weeds with our clients each day, it can sometimes be hard to truly see how major Google algorithm updates affect our industry as a whole. Sure, we can perform test after test to see how our clients are affected, but what about the poor account manager or technical SEO director

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6 ways ad agencies can thrive in an AI-first world

Channel: SEM, Paid Search Column, Search Marketing, Search Marketing: General, SEM Industry, SEM Industry: General, SEO BLOG /

Artificial intelligence (AI) and machine learning have long been part of PPC — so why are AI and machine learning all of a sudden such hot topics? It is, in part, because exponential advances have now brought technology to the point where it can legitimately compete with the performance and precision of human account managers. I

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Google Rich and Featured Snippets, Structured Data and More: #IMNinjas Marketing Roundup

SEM Industry, SEO BLOG /

Google has continued to focus on rich snippets and featured rich snippets – both in terms of feature releases, spam control, and general trajectory. Over on Twitter, major discussions included the role of backlinks in ranking and page breadth vs. content depth. Over on Webmaster World members discuss the likely repeal of Net Neutrality rules

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PPC agencies will play these 4 roles when automation takes over

Channel: SEM, Paid Search Column, Search Marketing, Search Marketing: General, SEM Industry, SEM Industry: General, SEO BLOG /

Earlier this year, I wrote about how artificial intelligence (AI) and machine learning are driving automation in PPC and then again about how Google’s latest wave of AdWords innovations is driven largely by these same technologies. As the move towards automation accelerates, how should agencies and PPC managers update their strategy? What processes will they

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Looking to get out of the SEO business? Good!

All Things SEO Column, Channel: SEO, SEM Industry, SEM Industry: General, SEO - Search Engine Optimization, SEO BLOG, SEO: General /

The SEO industry is becoming more difficult than ever, and columnist Jeremy Knauff explains why that is a great thing for the industry as a whole. The post Looking to get out of the SEO business? Good! appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link

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Twitter Testing 280 Character Limit, Apple Switches To Google and Revised Adwords T & C: Weekly Forum Update

SEM Industry, SEO BLOG /

Much of the big discussion this will was around Twitters testing a character limit that is double their existing character limit. Beyond that, there was some interesting discussion around Apples switch to from bing to Google as the search engine for spotlight and Siri. Twitter tests 280 character tweets View full discussion hereTwitter  announced that

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Has AI changed the SEO industry for better or worse?

All Things SEO Column, Channel: SEO, SEM Industry, SEM Industry: General, SEO - Search Engine Optimization, SEO BLOG, SEO: General /

With Google turning to artificial intelligence to power its flagship search engine business, has the SEO industry been left in the dust? The old ways of testing and measuring are becoming antiquated, and industry insiders are scrambling to understand something new — something which is more advanced than their backgrounds typically permit. The fact is,

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Web.com buys Acquisio for machine learning, PPC management capabilities

1, Channel: SEM, SEM Industry, SEM Industry: Acquisitions, SEM Tools: PPC, SEO & SEM Tools, SEO BLOG /

Acquisio, which provides SEM campaign management tools for enterprises and small businesses, was acquired by Web.com. Web.com has many thousands of small business customers, who buy web hosting and a range of digital marketing services, including search, social and e-commerce. The terms of the transaction, announced Wednesday, were not disclosed. Montreal-based Acquisio has invested heavily

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