This is Part 1 of a three-part series. We generally think about search engine optimization in relation to humans: What queries are my customers using? How Read More
SEM Tools: Web Analytics
Google Tag Manager has added a native scroll depth trigger tool to report scroll-tracking data in Google Analytics. According to Simo Ahava’s blog post on the Read More
Advertisers — especially PPC junkies — want to pay for the highest-converting, most relevant traffic possible. That’s been the obsession of our corner of the digital Read More