Sephora

Mobile continues to offer new experiences, but speed is still key – Econsultancy

Brand marketers are keenly aware that smartphones have become the most important platform for reaching consumers in recent years. Yet, when it comes to devising a mobile marketing strategy, many find it difficult to know where to start and how to ensure that their brand is truly ‘mobile ready’. To help, Econsultancy recently held a …

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Content Marketing and Artificial Intelligence: A Perfect Marriage?

For years, scientists and engineers have dreamed of creating computers with human-like sensory perception and decision-making capabilities. Though it remains a distant dream, various promising developments in the field of Artificial Intelligence (AI) have already started to alter human lives in many ways. Of course, this technology, like many others, has fallen prey to both …

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