Predictive Analytics

6 Ways to Improve Customer Loyalty with AI

Artificial intelligence (AI) is a super hot topic right now in marketing. According to a Teradata study, 80% of enterprises report that their organization already has some form of AI in production. The study also revealed that one of the top planned areas for AI investment for brands was customer experience. From providing a seamless …

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42 Digital Marketing Trends You Can’t Ignore in 2020

UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top …

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Predict Conference 2019 Bringing Data To Life, 1st October

That time of the year is here again when Predict Conference 2019 takes place covering the world of big data including data science, data analytics and predictive technologies like machine learning and AI. I chatted with Cronan McNamera, Founder and CEO of Creme Global who hosts Predict Conference here in Dublin, Ireland. He kindly answered …

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Enjoy! Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social …

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Content Marketing and Artificial Intelligence: A Perfect Marriage?

For years, scientists and engineers have dreamed of creating computers with human-like sensory perception and decision-making capabilities. Though it remains a distant dream, various promising developments in the field of Artificial Intelligence (AI) have already started to alter human lives in many ways. Of course, this technology, like many others, has fallen prey to both …

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KENTECH Launches ClarityIQ, Bringing Predictive Analytics to the Hiring Process

The challenge for business startups is focusing your time and money on the things that will be most impactful to your business success. Kenneth Coats, founder, and CEO of KENTECH Consulting says that “the lesson I would pass on to other entrepreneurs is to simplify.” CEO Kenneth Coats of KENTECH Consulting, an investigative background check …

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Can I use predictive analytics to predict the World Cup winner

Predictive Analytics is the future of marketing Okay, so that title might be a tad misleading. Especially when you consider my knowledge of football is on a par with my knowledge of forensic mineralogy (a rock is a rock, right?). But I do know about predictions. The hyperbole about Predictive Analytics and its potential power …

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Five ways to use predictive analytics

The era of graphs and spreadsheets as a way of thinking about analytics is beginning to approach its end. Predictive analytics, along with associated artificial intelligence (AI) and machine learning technologies, are changing the way in which we deal with data. These tools are becoming more accessible, and ‘big data’ thinking is no longer limited …

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The Future of Data Science & Predictive Modeling in Business

There’s no doubt that predictive analytics has been all the rage for the last few years—and for good reason. The new algorithm-based discipline has empowered us to bring about insights that provide details on the probability of a given outcome, as well as helping us bring about the ones that are favorable. Use cases of …

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Predictive Analytics Can Help Your Business Make Better Decisions

If you could have just one super power, what would it be? Some people might opt for superhuman strength, speed, or agility. Maybe you might want to have the ability to manipulate magnetic fields or to stretch your limbs in extreme ways. These may all be great, but arguably one of the most useful super …

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Event recap: State of Search with Brainlabs

On February 22nd, leading digital media agency Brainlabs hosted the latest in its series of PPC Chat Live events at its London HQ. With speakers from Google, Verve Search, and of course from Brainlabs too, there were plenty of talking points to consider and digest. In this article, we recap the highlights from an enlightening event. …

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How to Use Predictive Analytics for Better Marketing Performance

With the rise of technology like Big Data, AI, and data analytics, marketing has been on a constant path of change. These days, marketing campaigns can use various measured activities to plan campaigns, and one of these tactics is using predictive analytics for better marketing performance, higher ROI and, ultimately, faster success. In this article, …

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