Content Marketer

What Is the Google BERT Search Algorithm Update?

Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google. BERT is one of the biggest updates that Google has made since RankBrain in 2015 and has proven successful in comprehending the intent of the searcher behind a …

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Content Marketing and Artificial Intelligence: A Perfect Marriage?

For years, scientists and engineers have dreamed of creating computers with human-like sensory perception and decision-making capabilities. Though it remains a distant dream, various promising developments in the field of Artificial Intelligence (AI) have already started to alter human lives in many ways. Of course, this technology, like many others, has fallen prey to both …

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5 Common Marketing Workflows that Will Save You Time (+ Templates)

When I first started off as a content marketer, I managed my editorial workflow in a combination of Google Sheets and Docs. It was good in theory, but terrible in reality. My system didn’t accommodate for missed deadlines, long-term planning, or any of the post-submission tasks I had to do once a writer turned in an …

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Free Resources, Tools & Apps Every Content Marketer Needs

Successful content marketing is far from slapping words onto (digital) paper. It requires research, careful planning, ongoing data analysis, constant innovation and reflection. Sounds like you’d need an entire team of experts to get it all done, right? Certainly more hands on deck wouldn’t hurt. But even a small team (or hey, a team of …

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