SmallBusinessEntrepreneur

How to Attract More Customers and Boost Your Sales with Webinars

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In the early 2000’s, only established companies or enterprises could afford to conduct webinars. However, in more recent years, advances in teleconferencing have made hosting a webinar more feasible for small businesses and even solopreneurs.  It’s clear that webinars are one of the more effective and useful online marketing tools today. Industry analysts have also […]

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How Your Business Can Identify and Capitalize on Micro-Moments

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There’s no question that smartphones have become a ubiquitous part of our daily lives. Studies have shown that 46% of Americans reach for their phones first thing in the morning, while 91% of people automatically reach for a mobile device to check on something when doing a task. This reliance on smartphones has become so

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4 Accounting Software to Consider Using for Your Small Business in 2018

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Small business owners understand how crucial it is to have a handle on their finances. Unfortunately, most small businesses can’t afford to hire a full-time accountant. However, a good accounting software makes it easier to monitor business accounts. It can also track expenses and bills, creates invoices, manages inventory and generates reports that help evaluate

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Simple UX Tips to Keep Your eCommerce Store from Losing Money

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Shopping cart abandonment is a big problem that can lead to huge loses in revenue for your eCommerce business. However, there are various reasons why shoppers abandon their carts. Some customers might just want to browse your store items while others are simply not interested in what you have to offer. While some reasons for

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Microsoft Announces Huge Price Cut for Azure Cloud Services, Now Just $100 Per Month

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Microsoft Azure customers were pleasantly surprised today. The cloud computing company just announced that it has substantially dropped the price for its Azure Standard support to just $100 per month, making it the most affordable support package among the big three cloud computing firms. The price slash of the Azure Standard support, which was previously

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Apple Announces ‘Business Chat’ with Upcoming iOS Update

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It seems that more and more tech companies are starting to monetize their messaging apps to meet the communication needs of businesses. The latest company to go this route is Apple, which recently announced that it will be launching Business Chat, a feature that was actually unveiled during last year’s Worldwide Developer Conference. Apple will

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How to Deal With After-Christmas Returns in January

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People think that the weeks before Christmas are the most profitable time for retail and eCommerce businesses. That certainly is true, as evidenced by the $114 billion that eCommerce businesses are estimated to have generated in the last holiday season. But January is also a very important time for businesses in terms of profit and

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4 Tips for Personalizing Your Next Email Campaign

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When it comes to reaching online marketing, setting up an effective email campaign frustrates many business owners. Most operate under the assumption that having an email opt-in plugin and signing up with an email marketing service is enough to get high conversions. What they have failed to grasp is the importance of email personalization. One

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5 Tips to Help Your Business Identify Payment Fraud

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Previous data security breaches that targeted large retailers like Neiman Marcus and Target have caused merchants and consumers alike to be more wary about payment fraud. Credit card companies have automated processes that allow them to spot fraud even before their clients realize that something is wrong. Unfortunately, payment fraud doesn’t just happen online. Business

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Should You Market Your Business in a Trade Show? Here’s What You Need to Consider

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The trade show business has been steadily rising the past few years and is projected to keep doing well. These events provide companies with a platform wherein they can launch new products, showcase goods, and network. But like any business opportunities, one has to carefully weigh the pros and cons of joining a trade show.

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