email personalization

Thanksgiving Email: Make Your Clients Feel Appreciated – Email Marketing – SMTP services

If you’re like us, you probably started fantasizing about that delicious Thanksgiving spread, as soon as you started working on your holiday email campaigns. Knowing how soon Thanksgiving will be here makes it easy to forget about emailing, when you lose yourself in a daydream about the feast in your future (turkey, stuffing, cranberry sauce …

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Only 37% of personal emails are considered “useful”

Chart of the Week: Only 57% of personal emails are now being opened by recipients and just 37% are viewed as being useful People are now spending less time checking their emails, according to research from Adobe. Personal emails have seen the biggest drop since 2016, in terms of minutes spent checking them, following a …

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Email marketing trends 2020 | Smart Insights

It’s time to explore five key email marketing trends set to shape your strategy in 2020, from mobile optimization and simplified content, to AI and email’s continued position as one of the most trusted communication channels available to marketers As 2019 draws to a close, it’s time to start looking ahead to what 2020 may …

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Majority of consumers will only engage with personalized marketing messages

Chart of the week: 72% of consumers will only engage with personalized marketing messages, despite 86% being concerned about data privacy Personalization is becoming more prominent in digital marketing, offering an improved user experience by providing information or targeting ads based on an individual’s activities and interests. In fact, according to a new report from …

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How to leverage personalization for effective email marketing [Infographic]

62.26% of customers feel happy and excited to respond to a specially tailored message from the retailer The personalization of emails is not just limited to sending emails to your customers addressing them by their first names – it’s so much more than that.  You can use personal information like their date of birth, full …

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Most people open welcome emails but don’t click through

Chart of the Day: Most people open a welcome email, but less than a quarter click through, meaning you could be missing out on a great opportunity to engage potential or new customers According to GetResponse’s latest Email Marketing Benchmarks report, 82.57% people who receive a welcome email open it, but just 22.76% click through the …

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How to Improve Your Email Marketing With Personalization [Infographic]

Email marketing is one of the best ways to market your products. While you may be getting a good ROI from your email marketing campaigns, you can optimize them further. A great way to do this is by personalizing your email marketing campaigns. To better explain the role of personalization in email marketing, PostFunnel created …

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How Email Can Make Up For Declining Organic Facebook Reach

If you’re like 55% of marketers, you have seen a significant decrease in your Facebook page’s engagement since they changed the algorithm to encourage “more meaningful social interactions with family and friends.” While social media platforms are, of course, an important way to connect with your audience, it’s increasingly become clear that doing so means …

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Email marketing’s holy grail – person-first personalization at scale

The four steps of personalization, and why you should care in the first place Consumers decide very fast – in a matter of seconds – whether they like your email campaign.  Provide something relevant, and you have a happy customer. Miss the target, however, and they instantly delete the email. The importance of personalization in …

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4 Tips for Personalizing Your Next Email Campaign

When it comes to reaching online marketing, setting up an effective email campaign frustrates many business owners. Most operate under the assumption that having an email opt-in plugin and signing up with an email marketing service is enough to get high conversions. What they have failed to grasp is the importance of email personalization. One …

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Powerful formulas to maximise email engagement

Every irrelevant email is a missed opportunity that costs you engagement and conversion. Whether you’re cross-selling, up-selling, fighting cart abandonment, or a content site working to keep your visitors returning and engaging, the key to effective email marketing is that your messages are personally relevant and well-timed. That means your emails must be personalized and …

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