Micro-Moments

Voice Marketing Definition: Why You Need To Make Your Audience Listen Now

Can your potential audience, prospects and customers hear you? Wonder why I’m asking this question? Because if the people you want to reach and talk to can’t hear you, your business probably won’t enter into their consideration set. Verizon Wireless got it right when their mobile ad asked:“Can you hear me now?” Why?Their audience (and …

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9 Ways to Deliver the Best Digital Experience to Your Customers

Every marketing strategy focuses on capturing and driving the customer’s attention, but very few talk about experience. Bad customer experience is the biggest threat to any business: The top brands across the world always strive hard to provide the best digital experience for their customers. The secret of a powerful marketing strategy lies in attracting …

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4 Fast-Rising Digital Marketing Trends Leading Into 2019

Digital marketing is now firmly embedded in our day-to-day lives; we start our day with newsletters and check our Facebook before bed. Its influence will continue to grow in 2019, and new advertising trends built on today’s digital innovations will grow along with it. It’s your job to learn to distinguish them and adapt your …

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How To Optimize Your Facebook Page For Local Searches

The adoption of mobile tech has turned hyperlocal marketing into a necessity. Consumers who are performing searches “near me” or by zip code are honing in on what they want and are likely ready to buy. If you’re a Baby Boomer or member of Generation X, your relationship with your cell phone may not be …

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How Your Business Can Identify and Capitalize on Micro-Moments

There’s no question that smartphones have become a ubiquitous part of our daily lives. Studies have shown that 46% of Americans reach for their phones first thing in the morning, while 91% of people automatically reach for a mobile device to check on something when doing a task. This reliance on smartphones has become so …

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