Social Media Research

92 Percent of Customers Will Call You Out on Your Poor Customer Service

October 17th, 2017 I’ve worked in the social media space for the past several years, and I’m a professional user—and personal fan—of Sprout Social. As such, I was particularly interested to read the recently published Q3 2017 Sprout Social Index. The report, entitled “Call-Out Culture: People, Brands & the Social Media Power Struggle,” provides noteworthy …

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Is Twitter in 2017 Even Worth the Trouble?

Would it just be easier to quit Twitter? That’s the question social media marketers are asking these days about the little blue bird. Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content. …

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The Proven Mechanics of Successful Social Media Writing

It seems like “social media engagement” is all the rage for marketers these days. You want more likes. You want more shares. You want more comments. And you want more clickthroughs. Because who doesn’t, am I right!? First, it’s important to know the tactics that work well to influence your followers’ engagement. Think content curation, posting at the best times, connecting to emotion, …

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How Powerful Is Instagram Influencer Marketing? [Infographic]

The booming growth of social media has led to the rise of the influencer marketing industry, which is projected to take up a $5 to 10 billion share in advertising by 2020. Instagram specifically is slated to play an important role. At 700 million monthly active users and a daily active user base of 200 …

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