In 2015 Shareaholic released statistics about the state of social media in that day’s market. According to the site, social media had grown to be the number one referral traffic source on the web, overtaking email campaigns and direct advertising. In all, it was driving 31.24% of overall traffic on its own. During […]
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You can throw a lot of money at your social media marketing efforts without seeing the results you’d like. However, one way to ensure your social media marketing campaigns will be successful is by studying what works on different social platforms and applying those concepts to your own marketing efforts. Social Media Examiner’s
Social media’s reign as a top source of referred, inbound traffic to websites may be over, according to new research from Shareaholic. The most recent version of the rolling tracking study that measures traffic sources for more than 250,000 websites found a steep drop in visits from social media. Across more than 400 million visits,
January 23rd, 2018 Social media isn’t just a way to promote your business. It also provides an avenue for interacting directly with customers and addressing customer questions and complaints. Sites like Twitter, Facebook, Instagram, and many others have changed the face of both marketing and customer service. But customers now expect different things from businesses
You’ve Got 24 Hours to Respond to Customers on Social Media Read More »
October 17th, 2017 I’ve worked in the social media space for the past several years, and I’m a professional user—and personal fan—of Sprout Social. As such, I was particularly interested to read the recently published Q3 2017 Sprout Social Index. The report, entitled “Call-Out Culture: People, Brands & the Social Media Power Struggle,” provides noteworthy
92 Percent of Customers Will Call You Out on Your Poor Customer Service Read More »
Would it just be easier to quit Twitter? That’s the question social media marketers are asking these days about the little blue bird. Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content.
It seems like “social media engagement” is all the rage for marketers these days. You want more likes. You want more shares. You want more comments. And you want more clickthroughs. Because who doesn’t, am I right!? First, it’s important to know the tactics that work well to influence your followers’ engagement. Think content curation, posting at the best times, connecting to emotion,
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The booming growth of social media has led to the rise of the influencer marketing industry, which is projected to take up a $5 to 10 billion share in advertising by 2020. Instagram specifically is slated to play an important role. At 700 million monthly active users and a daily active user base of 200
How Powerful Is Instagram Influencer Marketing? [Infographic] Read More »
