SocialAdvertising

Social Media Advertising: Pros and Cons

May 2, 2018 Whether you’re a small business looking for inexpensive options to add to your marketing mix, or a big brand trying to determine which platforms will give you the best return on your dollar, it’s important to be aware of the benefits and downsides to each of the major social media channels available …

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Facebook Shutting Down Partner Categories

April 11, 2018 What Happened? Facebook announced on Wednesday, March 28 that it would begin deprecating its Partner Categories in an effort to “improve people’s privacy on Facebook.” This is likely one of several ways Facebook is responding to its recent Cambridge Analytica Scandal. While Partner Categories have typically had lackluster results overall for our accounts, …

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