survey

Meet your customer experience officer: ITWC report reveals the new business role of the CIO

CIOs have made the move beyond the role of IT Manager to become strategic business influencers, especially when it comes to the job of transforming the customer experience. That’s one of the key findings of IT World Canada’s 2019 CanadianCIO Census report. “Over the past 4 years, CIOs have established themselves as members of the …

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5 Types of Guest-Post Content that Support Your Link-Building Efforts

Guest posting is one of the best ways to build a high-value backlink profile, allowing you to earn brand authority in your industry, drive clicks back to your site, and boost organic traffic. However, landing page links are almost always removed by the editor before publishing. Websites want you to link to content that provides …

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Five easy tips to improve the creative assets for your next campaign

Most designers and other creative professionals are well aware that people don’t always know the best way to work with them. “Clients from Hell” is a popular site lampooning this fact, featuring actual conversations between designers and their clients. While things aren’t that bad for most designers, there are still improvements to be made. A survey we recently conducted …

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4 Survey Templates You Must Send to Your Subscribers

Have you ever wondered what content to send to your subscribers? Simply ask. That’s all it takes to get started with marketing segmentation. Ask your audience great questions, tag your subscribers based on their answers, and send more targeted and valuable emails to specific segments. Using AWeber’s new survey template, now available in every AWeber …

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Get to Know your Customers with AWeber, Zapier, and Typeform

It’s that time of the year again for marketing predictions! What’s the next big thing or modern trend in digital marketing? I predict we’ll see a shift in how we think about personalization and contextual content. Sending personalized email is so much more than simply saying, “Hey, {first name}!” To truly find success in the …

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