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9 Mission-Critical Lead Generation Metrics You Need To Track

The average data-driven business is growing more than 30% year-over-year, according to Forrester. By 2021, the same companies will take $1.8 trillion annually from companies that aren’t using data insights. In the modern marketing era, there is no place for “winging it”. If you want to thrive among fierce competition, you must keep tabs on …

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5 Types of Guest-Post Content that Support Your Link-Building Efforts

Guest posting is one of the best ways to build a high-value backlink profile, allowing you to earn brand authority in your industry, drive clicks back to your site, and boost organic traffic. However, landing page links are almost always removed by the editor before publishing. Websites want you to link to content that provides …

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How to Boost Lead Generation and Authority with White Papers

We all know how important it is to maintain constant communication with potential customers. According to Salesforce, it takes about 6-8 touch points for a conversion to happen. Prior to that, your prospects are still in the decision-making process. To maintain a relationship with prospects you need to get their contact information. You also need to know …

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How to Create A High-Value Lead Magnet to Quickly Grow Your Email List

A new visitor comes to your website, finds just what he/she was looking for, clicks on BUY and you’re done. Ha! That doesn’t happen, does it? In reality, a visitor or prospect takes their own sweet time, researching and comparing across other websites, before they make the buying decision. But the least you can do …

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