UAC

Universal App Campaign (UAC) Optimizations in 5 Steps

If you are like most marketers, automation can make you nervous. Universal App Campaigns are one of the simplest campaigns to set up in Google Ads. Simple is a word you like to hear, but how do you know Google will target the right users? How do you maximize performance and ensure you are getting …

Universal App Campaign (UAC) Optimizations in 5 Steps Read More »

Setting Up and Analyzing Universal App Campaigns

January 12, 2018 Calling it now: automation will be the top buzzword of 2018. In all fairness, automation has been and will continue to be a major conversation in nearly every industry. Digital marketing seems to be at the very forefront of this trend. Account managers are increasingly adopting machine learning based strategies for bidding, …

Setting Up and Analyzing Universal App Campaigns Read More »

Best Practices for AdWords Universal App Campaigns

November 24, 2017 PPC App Advertising Heroes! Somehow it is already nearing November’s end, and you know what that means – that’s right, it’s the official sunsetting of AdWords mobile app install campaigns (did you think I was going to mention the holidays?) Google announced this change back in August, alerting users that on November 15 …

Best Practices for AdWords Universal App Campaigns Read More »