Victoria’s Secret

ThirdLove Leveraging Data and Tech to Successfully Compete With Victoria’s Secret

How does a startup compete with a huge brand like Victoria’s Secret which by some accounts has nearly a 50 percent market share? By being different and utilizing technology and data. That’s what Heidi Zak, co-founder, and Co-CEO of ThirdLove, says is key to their growth and success. Third Love co-founder and Co-CEO Heidi Zak …

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Are You Doing Snapchat Right? 11 Tips for Businesses

Back in 2012, while everyone was too busy documenting their life on the three major social media platforms – Facebook, Twitter and Instagram – a new social media network emerged, which was based on a completely fresh concept: ephemeral content. A mobile-only app, Snapchat’s biggest differentiating factor is its emphasis on ‘disappearing’ content. Once users …

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