influencers

The Pros and Cons of Athletes as Social Media Influencers

The Pros and Cons of Athletes as Social Media Influencers Due to their high-profile roles, athletes have always been key influencers on social and cultural issues. And now, thanks to the extended reach of social media platforms, they are finding that they can have a voice on just about any issue. With a single tweet or a …

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7 Easy Ways to Optimize Your Facebook Ads

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 billion monthly active users – which means that it has a lot of potential to promote your brand: With Facebook ads, which are not expensive, brands can post content to promote their services …

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Social Media Strategy Holes: How Many Do You Have?

Is your social media strategy like a doughnut? To celebrate National Doughnut Day, let’s see why: Both fill you up, one with information and one with food. And,Both often have holes! Why should you care about National Doughnut Day?Celebrated on the first Friday in June this holiday honors the women of the Salvation Army who …

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It’s time we rethink how we measure influencers for SEO

Whether you’re an SEO, PR or a website owner, it’s highly likely you’ve come across DA (Domain Authority). The metric, created by industry-leading platform Moz, was designed to help search marketers understand the value of a domain, at a glance and compare it with others in the same industry or niche. This was important for …

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Why we should stop using DA to measure influencers

Whether you’re an SEO, PR or a website owner, it’s highly likely you’ve come across DA (Domain Authority). The metric, created by industry-leading platform Moz, was designed to help search marketers understand the value of a domain, at a glance and compare it with others in the same industry or niche. This was important for SEO, …

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What Happens if Social Media Platforms Get Rid Of the “Like”?

What Happens if Social Media Platforms Get Rid Of the “Like”? For years, we’ve been hearing rumors that the big social media platforms have been looking for ways to remove the “like” button. Facebook, for example, has already added reaction buttons to posts, in recognition that the purely up/down nature of the “like” might not be enough. …

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