influencers

9 SEO Trends You Can’t Ignore in 2020

Search engine optimization (SEO) is digital marketing technique that is constantly changing. The year alone saw several Google algorithm updates: SEO is important for digital marketers, website owners and brands of all sizes because, in a nutshell, it allows your site to appear in the search results when someone types or speaks a query for …

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Why Is Instagram Hiding Likes (& What This Means for Social Media Marketers)

Instagram is now hiding likes. On November 14, 2019, Instagram announced the expansion of their world-wide test in which “you’ll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own.”: Not everyone understands why, and plenty of people aren’t happy about it. Just a …

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How to Use Event Marketing to Generate Leads & Close Sales

Want to hear a secret? Having an online store doesn’t mean that you have to limit yourself to marketing your brand online. For the longest time, the story of e-commerce has been one of online versus offline, physical versus digital, brick-and-mortar businesses against the rising tide of online businesses. Although it’s true that more and more …

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The Pros and Cons of Athletes as Social Media Influencers

The Pros and Cons of Athletes as Social Media Influencers Due to their high-profile roles, athletes have always been key influencers on social and cultural issues. And now, thanks to the extended reach of social media platforms, they are finding that they can have a voice on just about any issue. With a single tweet or a …

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7 Easy Ways to Optimize Your Facebook Ads

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 billion monthly active users – which means that it has a lot of potential to promote your brand: With Facebook ads, which are not expensive, brands can post content to promote their services …

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Social Media Strategy Holes: How Many Do You Have?

Is your social media strategy like a doughnut? To celebrate National Doughnut Day, let’s see why: Both fill you up, one with information and one with food. And,Both often have holes! Why should you care about National Doughnut Day?Celebrated on the first Friday in June this holiday honors the women of the Salvation Army who …

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It’s time we rethink how we measure influencers for SEO

Whether you’re an SEO, PR or a website owner, it’s highly likely you’ve come across DA (Domain Authority). The metric, created by industry-leading platform Moz, was designed to help search marketers understand the value of a domain, at a glance and compare it with others in the same industry or niche. This was important for …

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Why we should stop using DA to measure influencers

Whether you’re an SEO, PR or a website owner, it’s highly likely you’ve come across DA (Domain Authority). The metric, created by industry-leading platform Moz, was designed to help search marketers understand the value of a domain, at a glance and compare it with others in the same industry or niche. This was important for SEO, …

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What Happens if Social Media Platforms Get Rid Of the “Like”?

What Happens if Social Media Platforms Get Rid Of the “Like”? For years, we’ve been hearing rumors that the big social media platforms have been looking for ways to remove the “like” button. Facebook, for example, has already added reaction buttons to posts, in recognition that the purely up/down nature of the “like” might not be enough. …

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How to Market Your Startup When No One Knows Who You Are

Digital marketing as a startup can feel a lot like shouting into the wind. You have a lot of important things to say, but they get drowned out by the noise. And there’s a lot of noise online. Being a “nobody” in the industry may seem like an insurmountable hurdle to marketing, but it’s actually …

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13 Ways to Market Your Business Online

Marketing is about face-time – and in our increasingly fast-paced world, it’s getting harder and harder to be seen and remembered by customers and clients. Being available online is essential, especially in places where new people see you every day. If you’re thinking about how to market your business online, here are 13 ways to …

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Social media: How does it affect SEO?

Does social media have an impact on your SEO? Do retweets, shares, and likes of a page actually boost that page in search engine results? Studies like this one by HootSuite have suggested that there’s a correlation between social media shares and higher rankings. You might have noticed that yourself: content that ranks well on …

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