Yahoo Gemini

Oath combines its ad tech assets under new Oath Ad Platforms brand

A-From MTT, Aol, Channel: Display Advertising, Display Advertising, Programmatic Advertising & Media Buying, tumblr, Yahoo, Yahoo Gemini /

Verizon-owned Oath has unified its ad tech stack under the new brand name Oath Ad Platforms. The effort has been underway for more than a year and follows Google and Amazon’s ad tech stack consolidations in recent months. Oath Ad Platforms for marketers rolls up technology gained from several acquisitions: BrightRoll, One by AOL and […]

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How to expand marketing reach in the slow season, part 3: Yahoo Gemini

ecommerce, paid search, pay per click advertising, PPC, Search Marketing, search results, Yahoo Gemini /

When most marketers think of Yahoo, they think of low volume and little impact to overall scale. However, Yahoo Gemini is not only search, but it taps into native advertising also. Yahoo is one of the top sites for premium content and generates over 1 billion monthly visitors. Gemini primarily lies in-feed alongside Yahoo’s owned

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