Search Results for: algorithms

The future of visual search and what it means for SEO companies

The human brain has evolved to instantly recognize images. Visual identification is a natural ability made possible through a wonder of nerves, neurons, and synapses. We can look at a picture, and in 13 milliseconds or less, know exactly what we’re seeing. But creating technology that can understand images as quickly and effectively as the […]

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3 ways humans can do PPC better than machines alone

Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use Business Data for Bid Management Bid management can be one of the most repetitive and boring tasks of managing

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The Last Thing Your Target Customer and Audience Wants From You is More Content

Facebook recently announced some big changes coming to their News Feed algorithm which will impact brands of all sizes. And as the social ecosystem of “experts” broke down, blogged about, and summarized their thoughts on these changes, what surprised me the most was how many marketers who claim to be knowledgeable in the space seemed shocked

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The Power of Locations and Hashtags in Instagram Stories

With a measurably higher engagement rate and contained growth, Instagram has quickly grown to become the preferred social media platform for individuals and businesses alike. If your brand doesn’t already have a presence on Instagram, what are you waiting for? If your brand is already on Instagram, what’s holding it back from getting even bigger?

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Here’s Why You Can’t Count Twitter Out of Your Marketing Strategy in 2018

Over the past few years, the business world hasn’t taken kindly to  Twitter. And who can blame them for being critical? With stock prices tanking, employees fleeing to other companies and revenue projections not living up to expectations, it’s been easy to criticize the company. But, over the past couple months, the tune has changed. Twitter

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Before Investing in Artificial Intelligence, You Should Know These 4 Things

IPsoft is, in many ways, an unusual entrant into the crowded, but burgeoning, artificial intelligence industry. First of all, it is not a startup, but a 20-year-old company and its leader isn’t some millennial savant, but a fashionable former NYU professor named Chetan Dube. It bills its cognitive agent, Amelia, as the “world’s most human

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Twitter Improves Image Cropping Process to Better Focus on Key Areas of Attention

Ever post a photo to Twitter only to have it look odd and incomplete when it comes up in tweet timelines, maybe focused on the wrong area of the image? That’s because Twitter crops images to improve display consistency, and thus far, they’ve been using face detection to focus the view on the key element

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