Some combinations are more than complementary; they’re transformative. In those instances, the two components don’t simply augment one another, they actually evolve into something new and superior to what they were before. Retailers can apply this idea to their performance marketing strategies. Specifically, they should invest in the winning combination of Google paid search and […]
What if I told you there were currently over a billion sites on the internet today that were actively creating content? You probably wouldn’t be that surprised, but when you think about the sheer volume of content out there, and how much of it is actually being read – then you might start to see
How Smarp Helps Teams Create and Amplify Brand Content Read More »
Buzzsumo is a great tool for analyzing how well content performs on social media. Not only is it useful to check your own content performance, but it’s possible to analyze your competitors and overall content in your industry. Simply plug in a keyword or website, and Buzzsumo will show you the most socially shared piece
How to Use Buzzsumo & Sprout Social to Amplify Your Social Strategy Read More »
In marketing, in-person events like workshops, seminars, product launches, and tradeshows, present a fantastic opportunity to find potential clients while interacting in an environment that, for once, doesn’t involve a computer. However, they are also an important way to nurture a variety of existing leads. The key to maximizing ROI with what, all things considered
How to Amplify Your In-Person Events with Lead Nurturing and Marketing Automation Read More »
You just poured hours into researching, editing and optimizing your latest blog post. Now what? Most marketers face a major dilemma when it comes to getting more mileage out of their blog content. There’s an oft-cited stat from Buzzsumo noting approximately 50% of web content receives eight shares or less. Yikes. The problem oftentimes lies
7 Content Distribution Tools, Tips & Tactics to Amplify Your Next Post Read More »
Admit it: When the stress and exhaustion of finding something uniquely delightful for every person on your holiday shopping list have brought you to the brink of madness, you’ve at least considered the idea of re-gifting. After all, that expensive orange scarf that sadly clashes with your skin tone, the never-opened kitchen mixer you got
Amplify Your Top-Performing Assets With This 3-Step Curation Process Read More »
The purpose of a content marketing campaign is almost never a boost in sales: People who want to consume and share information rarely intend to buy. Content marketing is mostly about influencing the influencer, i.e. those people who can impact your customers’ buying decisions. Hence the most effective content marketing strategy is the one that involves
How to amplify your content marketing with influencer-driven writing contests Read More »
Posted by EricEnge Should you AMP-lify your site in 2018? This is a question on the mind of many publishers. To help answer it, this post is going to dive into case studies and examples showing results different companies had with AMP. If you’re not familiar with Accelerated Mobile Pages (AMP), it’s an open-source project
Paid media may be one of the most misunderstood types of media in the PESO model. While earned, shared, and owned content have become an integral and respected part of today’s content strategy, paid content still has a bit of the aura of a shyster. Modern media, however, has transformed paid content from an underhanded
For a long time, focusing on search intent and organic traffic was all you needed to be successful. That still holds true for organic traffic. However, organic traffic is only one part of the complex puzzle that is digital marketing. As the adoption of content marketing has grown, so has competition for search terms and
