Recently, I read a post from a marketing person I really respect. This person was asking the question and making the argument that perhaps we need to rethink selling, perhaps eliminate it. He’s a thoughtful person, so I paid attention to what he was saying. Fundamentally, he built his argument off two items. The old […]
Remember when Google introduced that giant model automotive ad format to advertisers a few years ago? Well, it appears the format might be expanding to more verticals. What they look like. A version of this format with a carousel of images was spotted on mobile by Search Engine Land columnist Glenn Gabe, who heads G-Squared Interactive.
Not just for auto anymore: Google tests giant image search ads in new verticals. Read More »
Exact match domains (EMDs) were once incredibly valuable. EMDs (domain names that precisely match a search query that will likely drive traffic to your website) tended to rank well. When they ranked well, they drove tons of traffic. If it was still 2012, it would be a no-brainer to buy an EMD. But what about now?
Yesterday, the church that invested millions in its Meet the Mormons movie and exports its Mormon Tabernacle Choir as its ambassador to the world asked us all to stop using the word “Mormon.” Ahem. It seems I’m no longer a Mormon columnist. I’m a Church of Jesus Christ of Latter-day Saints columnist, and isn’t
I’m a Mormon! But I’m not supposed to call myself that anymore. Read More »
AOL co-founder Steve Case says that Facebook needs to pivot and recognize that they are not in the garage anymore. Case sees some of this as a backlash against big tech, which he predicted a few years ago in his book The Third Wave. As companies like Facebook, Google, and Amazon become more important it is
Facebook Needs to Pivot and Recognize They’re Not in the Garage Anymore Read More »
I don’t understand why Google keeps messing with exact match. They named it “exact” for a reason, didn’t they? And yet, they keep getting away with messing with it. Don’t get me wrong. I love machine learning, and am all for automating tasks to improve productivity. Take your pick between smart bidding, DSAs, smart display.
When exact match isn’t exact anymore: A script to regain control Read More »
As social media evolves, brands need to stop broadcasting on their terms, and start to think user-first Source link
Performance reviews are starting to evolve. The time-honored tradition of annually evaluating your employees in terms of productivity, improvement and goal achievement remains a touchstone for millions of businesses, but the way they’re adopting and executing these evaluations is being reformed, thanks to new trends and technologies dictating the new standard. So how are performance
Performance Review Smackdown: Why Traditional Employee Feedback Just Won’t Work Anymore Read More »
Posted by randfish Earlier this week we launched our brand-new link building tool, and we’re happy to say that Link Explorer addresses and improves upon a lot of the big problems that have plagued our legacy link tool, Open Site Explorer. In today’s Whiteboard Friday, Rand transparently lists out many of the biggest complaints we’ve
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Big Data,” “small data,” “real-time marketing,” “data-driven marketing”—if you were to string together the terms marketers use to describe how they use data, the result would read like a Doctor Seuss book. But whatever you call it, using data to
