Poorly conceived website pages devoted to frequently asked questions can confuse and bore users while falling short of their SEO potential. If you plan or revise them well, FAQ pages can pay off for your company for branded and non-branded keywords. Start with an FAQ audit It sounds like an easy task. Review your 300-word […]
How to Use Frequently Asked Questions (FAQ) Pages as an SEO Treasure Trove Read More »
At some point during your career working for a SaaS business, you will unfortunately come across a situation where the client wants a financial compensation. The reasons for this can come from a number of places, but often come from failure in the technology that has caused financial stress to the client. Perhaps online advertising
Your Enterprise Client Has Just Asked for Financial Compensation. What Could You Do? Read More »
mohamed_hassan / Pixabay What’s a good NPS score? How do we compare to other companies like us? I’ve been asked these questions too many times to count. I wish I could just say something like “30” but it’s not that easy in B2B. The key metric, especially for growing B2B companies, should be an accelerated
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
Marketing Day: Twitter tests, FTC asked to open new investigation on Google & more Read More »
One of the best ways to get local rankings is by claiming and optimizing your Google My Business (GMB) listing.Not only does your Google My Business listing increase your chances of showing up in the Google Local 3-pack, but when your business is searched for by name, Google often shows a Knowledge Panel that displays
Google My Business listings: 5 frequently asked questions Read More »
Mark Zuckerberg is no doubt relieved to be finished with his two days of testimony before Congress. He acquitted himself well: No gaffes, no disrespect, and thankfully no flop sweat. On the other hand, several of our elected leaders asked questions that were highly uninformed, or in some cases just plain weird. Part of the problem
The 9 Most Weird and Hilarious Questions Congress Asked Mark Zuckerberg Read More »
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. On many days, research reports fall upon my inbox like comedic actors of the Mr. Bean School trying to get a laugh. Often, they’re concocted by PR people, worded in order to get the precise answers their
January 22, 2018 New year, new you…new updates! With 2018 finally here, Bing is rolling out some awesome new features that you’ll need in your marketing strategy. We’re going to release the most wanted Bing pilots that are coming out based on YOUR requests, the scoop on what Bing is working on for the future,
You Asked, Bing Listened: Most Wanted Updates for 2018 Read More »
Buying a home is probably the largest financial investment most individuals will make in their lifetime, but the benefits usually outweigh the challenges. Asking the right questions and doing your homework prior to buying that first home is essential. Here are answers to first-time homebuyers’ most frequently asked questions: 1. Should I buy instead of rent?
7 Frequently Asked Questions by First-Time Home Buyers Read More »
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. I fear there that opinions will be divided on this one. Humor can do that to people. So let’s begin with a boy in Stafford, Virginia who ordered a Pizza Hut pizza and asked for a joke to
