One of the key components of emotional intelligence (EQ), self-awareness is the ability to recognize one’s own emotions and accurately recognize how we are perceived by others. When it comes to building relationships with others and responding to stressful situations, employees with high self-awareness are much more effective and adaptable. Benefits of Self-Awareness Employees with […]
In theory, Multi-Touch Attribution (MTA) sounds like a marketer’s dream come true. Since digital media leaves tracks for each message or interaction, and since machine learning can find patterns in all that data, the idea is that MTA can determine the incremental impact of each ad, keyword phrase, video or downloaded white paper that led
Assessing Multi-Touch Attribution’s value: Is it worth the effort? Read More »
Geoff Wright (Dell EMC) and Joyce Mullen (Dell EMC) Credit: Christine Wong Dell EMC is delivering on the promise of increased opportunities through the channel by rolling out a fresh round of partner incentives in markets experiencing growth. Forming part of aggressive indirect plans both locally and globally, the tech giant is actively rewarding competitive
As a Chief Marketing Officer, Chief Customer Officer and Co-founder, I have an interesting relationship with marketers. I am listening to, marketing to, learning from and assisting marketers on a daily basis. While wearing each of these different hats, I’ve noticed that many marketers are driven by two concerns: How am I doing and how
4 Essential Tips for Assessing Your Event Marketing Strategy Read More »
Since the Cambridge Analytica data mining revelations that broke a little over a week ago, a lot has happened. After initially seeking to minimize its role in the scandal, Facebook apologized and opened the door to being regulated. A second, related scandal has arisen around the collection of Android users’ calls and SMS histories, which
After a week of crisis and mea culpas from Facebook, assessing the threats and exposure Read More »
As we approach the holidays, and particularly the new year, our thoughts turn to how we can make improvements to our personal life — for example, clean living with better food and more exercise. But how many of us are planning to make improvements to our business? Maybe we should be thinking about our New
Assessing the impact of poor data on retail: The 1-10-100 rule Read More »
