Free-Photos / Pixabay I closed out a long weekend on the East Coast over dinner with two dear friends, over a decade removed from our adventure through Europe. That “vacation” was an escape from reality that included way too many Mykonos sunrise celebrations and serious hangovers. I remember returning home from that trip exhausted. We […]
Advertisers are always looking for new opportunities to increase brand awareness, drive engagement and acquire customers. And what better way to do so than to learn about the consumers who are signaling strong purchase intent by searching for your brand? Regardless of whether you work for a digital marketing agency or manage digital marketing in-house,
Why you’ll benefit from fully funding your core brand terms on Amazon Read More »
Back in the day, before I knew what I was doing blogging-wise, a German friend said I was like clockwork. This is a common term in both Germany and the United States for being consistent; showing up daily and doing your job. Maybe it is in my genes somewhat; my mom was born in the
What Is the Chief Benefit of Going the Extra Blogging Mile? Read More »
As a business owner, you are all too aware of the many moving pieces it takes for a business to run smoothly. One area that business owners know is important is accounting and bookkeeping, although it’s often the last area they want to spend time on. While this area of the business can be very
How Cloud-Based Accounting Software Can Benefit Your Business Read More »
Is there a silver lining to customer complaints? Yes, there is—in fact, smart business owners consider customer complaints solid gold. In this post, I’ll explain why customer complaints matter, what you can learn from customer complaints, and how to make the most of them to improve your business. Why customer complaints matter Businesses of all
When summer rolls around, America’s teens — those 16 to 19 years old — usually get a job until they go back to school. But according to the latest Pew Research, only 35% percent of teens had a job last summer, which is well below pre-2000 levels. In trying to figure out the cause of
Over 700,000 Teens Are Looking for Work This Summer! Could Your Small Business Benefit? Read More »
Are you making the most of your business’s balance sheet? If your answer is “What’s a balance sheet?” you’ve got some catching up to do. However, even if you or your accountant create balance sheets on a regular basis, you may not be using your balance sheet to the fullest. A balance sheet is more than
What Is a Balance Sheet and How Can It Benefit Your Business? Read More »
I’m a longtime seller on Amazon’s marketplace. I mentor many sellers and help brands to improve their marketplace sales. I also belong to various Amazon forums. The topic of reviews on Amazon frequently comes up. Reviews are a powerful selling tool. The more reviews your product has, the more it will sell. But there are
John Cronin, Co-Founder John’s Crazy Socks giving his testimony at the hearing Small businesses employ close to half of the private workforce in the US, and some of these workers are differently abled. The House Committee on Small Business held a hearing on Wednesday, May 9, 2018, to determine the role small businesses have played
Small Business Committee Hears How Companies Benefit from Hiring the Disabled Read More »
The number of positions for chief data officer (CDO) has more than quadrupled over the last four years. As CDOs become more common, its important to understand their role and benefits they can bring to a business. One of the first CDOs was Cathryne Clay Doss at Capital One. Her position was created to oversee
Can Your Business Benefit From Hiring A CDO? [Infographic] Read More »
