BrickandMortar

5 Ways Local Brick-and-mortar Retailers Can Earn More Profit in 2019

Management & Finance /

Consumers increasingly search online before shopping at local stores. Profit might be the most important performance indicator for retail businesses. What follows are five suggestions to earn more profit for a local, brick-and-mortar retailer in the coming year. 1. Sell Online Since this site is called Practical Ecommerce, it may not be a surprise that […]

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Ecommerce Merchants Embrace Brick-and-mortar | Practical Ecommerce

Management, SEO BLOG /

With all the talk of a “retail apocalypse,” you might wonder why any merchant would want to open a brick-and-mortar store. Yet several successful ecommerce companies are now operating physical stores and the trend seems to be picking up in 2018. Some of the most successful online sellers, who have contributed to the demise of

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Brick-and-Mortar Stores See Sales Slump in January – Small Business Trends

Retail Trends, SEO BLOG /

The New Year didn’t start out well for brick and mortar retail stores across the United States. Sales declined 7.0 percent year over year combined with a 4.4 percent drop in traffic. The numbers mark the fourth time in six months sales numbers dropped quicker than those for traffic. The latest Retail Performance Pulse Year over

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December 2017 Brick-and-Mortar Retail Traffic Down 5.5% from 2016

Retail Trends, SEO BLOG /

Nationally, December was a bad month for brick-and-mortar retail with sales dipping 5.5 percent below December 2016. Traffic also dropped 7.5 percent for these stores. Even transactions dipped 7 percent, according to the latest Retail Performance Plus Year over Year Report for December from RetailNext. RetailNext Retail Performance Pulse December 2017 The latest report covered

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4 Marketing Lessons from Opening a Brick-and-mortar Store

Marketing, SEO BLOG /

Lessons learned from opening a brick-and-mortar retail store may apply to online merchants, providing insights about promoting products, driving sales, and engaging shoppers. On November 9 through 11, 2017, I helped open a new brick-and-mortar retail store. The grand opening event took just three days, but it was the culmination of many months of planning

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Google locally focused ads poised to play important holiday season role for brick-and-mortar brands

Channel: SEM, Google: AdWords, Google: AdWords: Product Listing Ads, Google: Maps & Local, SEO BLOG /

Google has long touted the growth of queries with local intent, such as those that include the words “near me” or a location name, such as a city. Over the past couple of years, the search giant has set about to monetize this ever-growing segment of queries. Whether directly on its own domain, such as

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Can Experiential Retailing Help Brick-and-mortar Stores?

Management, SEO BLOG /

Online apparel merchant Bonobos has set up “Guide Shops,” where men can be guided through putting together outfits, then receive the clothes later in the mail. Nordstrom, the traditional brick-and-mortar retailer, is experimenting with a similar concept. The theory behind experiential retailing is that people are bored with buying tangible goods; what they really crave

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Street Fight Daily: Online Brands Go Brick-and-Mortar, Voice-Assistant Arms Race Escalates

search engine optimization for dummies, SEO BLOG /

  A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why E-Commerce Brands Are Opening Brick-and-Mortar Stores (Digiday)Online brands, such as Warby Parker, Zappos and Bonobos, have been opening their own stores for the past decade, but not at the rate it’s happening now. Foursquare Data Shows Up Today in More Places

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5 Ways Brick-and-mortar Retailers Can Get Started in Ecommerce

Management, SEO BLOG /

In spite of what you may have heard, not every retailer is selling online, not every physical store is closing, and some successful brick-and-mortar shops have real concerns about getting started in ecommerce. There are many examples of successful brick-and-mortar-only retail stores. Just look around in your neighborhood. There is probably a successful independent pet

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