Usefulness Content Freshness If you think your leadership style needs to be like a Steve Jobs or Bill Gates to survive, think again. “Built for Growth: How Builder Personality Shapes Your Business, Your Team, and Your Ability to Win” teaches readers how to leverage the strengths […]
Built for Growth Helps You Find Your Entrepreneurial Personality Read More »
Formerly known as MediaBrix, mobile marketer Receptiv decided about a year ago to focus entirely on in-app video ads. Its lineup had previously also included in-app display and rich media ads. The New York City-based firm is now moving into mobile web, recently launching a new video ad format that it says is the first built specifically
Receptiv launches first mobile web video ad format built for user experience standards Read More »
As anyone who’s ever been in a relationship will tell you, human emotions are a complicated concept. This is especially true for marketers who are trying to understand the qualitative benefits—the value that goes beyond basic functionality—of their product or service. It’s not difficult to understand what your product does, but do you know how
Don Katz recalls the time Steve Jobs wanted to partner with Audible, which engineered the company’s comeback. Source link
Since starting my own company, I have learned (very quickly) some major differences between entrepreneurs that succeed and those that fail–or forever pledge the title of “entrepreneurship” meanwhile staying snug and safe in their 9-5 job. Before I took the leap to launch Digital Press, I looked at entrepreneurship totally differently. It’s ironic, actually, how
As a modern marketer, you know all too well how challenging it is to satisfy today’s demanding buyers. You’re doing your best to meet their ever-growing expectations for personalized and relevant experiences in the moment. It’s clear that marketers who shift from volume-based, one-size-fits-most communication to engaging segments of one with high-value experiences will be
Moving from Volume to Value with Artificial Intelligence (AI) Built for Marketers Read More »
Headlines by Inside Edition 1:40 PM EDT, October 6, 2017 Playing ‘Little Baby Bum’: How 2 Parents Built the Most Popular YouTube Channel You’ve Never Heard of For a YouTube channel you’ve likely never heard of, “Little Baby Bum” sure holds a bunch of world records. The channel, which has 12.9 million subscribers, features animated animals
How 2 Parents Built the Most Popular YouTube Channel You’ve Never Heard of Read More »
Completed in 1928, Henry Ford’s River Rouge plant was a marvel of its age. It was almost 100% vertically integrated, even producing its own steel, and by the 1930s over 100,000 employees worked there, producing nearly every component for the cars that Ford built. It was, at the time, considered to be a key advantage.
Here’s What Your Business Can Learn From a 90 Year-Old Factory That Henry Ford Built Read More »
For more than a decade, I’ve built and grown an international employer branding agency from the ground up. I’ve had some great ideas, some good ones and of course my fair share of bad ones, but most importantly I’ve always remained open to new strategies, ideas and ways of doing things. Most recently, I’ve seen
Why I’m Building My Business the Same Way Brad Pitt Built the Oakland A’s In Moneyball Read More »
For more than 20 years, lifestyle brand Life is Good has been guided by one central mission: spreading the power of optimism. With “Jake” as the iconic mascot and a name that doubles as a slogan for the company’s values, the brand has worked hard on building a community that celebrates overcoming obstacles and coming
How Life is Good built a content-first app with an 89% retention rate Read More »
