Capabilities

New SmarterHQ Capabilities Enable Marketers to Personalize Based on Wishlisted & Favorited Product Interactions

INDIANAPOLIS–(BUSINESS WIRE)–Aug 1, 2019– SmarterHQ, a leading personalization platform, announced today the launch of Wishlists & Favorites, allowing marketers to easily expand highly targeted personalization to include wishlisted and favorited product interactions. These “list” interactions are collected by SmarterHQ—alongside other interactions like product and cart views—and are used by brands for deeper segmentation and retargeting. […]

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New SmarterHQ Capabilities Enable Marketers to Personalize Based on Wishlisted & Favorited Product Interactions | Business & Finance

New SmarterHQ Capabilities Enable Marketers to Personalize Based on Wishlisted & Favorited Product Interactions | Business & Finance Read More »

New SmarterHQ Capabilities Enable Marketers to Personalize Based on Wishlisted & Favorited Product Interactions | Wire

search engine optimization for dummies, SEO BLOG / Good To SEO

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Pinterest unveils new video capabilities for brands

SEO BLOG / Good To SEO

Pinterest business profiles now have a video tab. Pinterest has rolled out new video capabilities for brands on the platform. Businesses now have an updated video uploader to ease the process of uploading video content, a new tab within business profiles dedicated to videos and new “lifetime view” video analytics (to see how a video

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LinkedIn Pages get new CTA buttons, mobile editing capabilities, more

SEO BLOG / Good To SEO

LinkedIn analytics for CTA buttons LinkedIn is rolling out new features for page admins on Wednesday, now making it possible to add call-to-action buttons to your LinkedIn Page and edit your LinkedIn Page from a mobile device. There is also a new Community Hashtag feature that lets page admins attach their page to relevant hashtags.

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Pinterest broadens e-commerce capabilities with ‘Complete the Look’ tool

SEO BLOG / Good To SEO

Pinterest’s Complete the Look, a scene-based complementary recommendation system. Pinterest has launched a new “Complete the Look” visual search tool that recommends relevant products in the home decor and fashion categories based on the context of scene. For example, if a user searches for a beach scene Pin, the platform will recommend products found in

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New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud

AI, Arnita Peymandoust, ArtificialIntelligenceTrends, Connections, ContentManagementNews, CRMNews, CustomerExperienceNews, DevWebPro, DigitalMarketingNews, DigitalTransformationTrends, Email, EmailMarketingToday, EnterpriseCRMNews, EnterpriseCustomer, EnterpriseeCommerce, EnterpriseMarketingNews, EnterpriseWebPro, Marketing Cloud, MarketingAI, MarketingNews, MobileMarketingPro, Salesforce, WebProBusiness / Good To SEO

“We’re making email marketing even smarter with a set of new AI capabilities getting released into Salesforce Marketing Cloud,” says Salesforce VP Armita Peymandoust. “One of them is Einstein Engagement Frequency. The other one is Einstein Send Time Optimization. We also have Einstein Content Tagging out and available today to our customers. Email is definitely

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Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers

SEO BLOG / Good To SEO

Salesforce revealed new Einstein AI capabilities available for its Marketing Cloud users, on Monday at its annual Salesforce Connections conference. The new features, available to customers now, aim to help marketers reach their customers more efficiently and effectively with email through the use of artificial intelligence. Why we should care Artificial intelligence is one of

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Pinterest broadens e-commerce capabilities with ‘Complete the Look’ visual search feature

SEO BLOG / Good To SEO

Pinterest has launched a new “Complete the Look” visual search tool that recommends relevant products in the home decor and fashion categories based on the context of the scene. For example, if a user searches for a beach scene Pin, the platform will recommend products found in similar images such as hats, sandals and sunglasses.

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Verizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabilities

SEO BLOG / Good To SEO

Verizon Media has rolled out a new tool for its DSP users to offer more transparency into the programmatic ad platform. The tool, said Verizon Media, is designed to give advertisers a comprehensive view of the programmatic landscape — showing reach and cost analysis by channel (display, CTV, DOOH, audio, etc.), ad format and exchange.

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