ContentManagementNews

The Agreement Cloud Is Going To Be The Next Big Cloud, Says DocuSign CEO

“The new cloud opportunity that we see is in the Agreement Cloud,” says DocuSign CEO Dan Springer. “It is going to be the next big cloud because we think this is about bringing multiple clouds together. We work strongly with ERP and strongly with CRM. We’re actually finding opportunities increasingly every day to make the …

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If It’s a Streaming War We’d Like To Be an Arms Dealer, Says IAC CEO

“If it’s a streaming war we’d like to be an arms dealer,” says IAC CEO Joey Levin. “We want to send the product and services to people who are making video. Video is relevant not just to people building streaming services, which there are now endless amounts of that and endless amounts of capital, but …

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New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud

“We’re making email marketing even smarter with a set of new AI capabilities getting released into Salesforce Marketing Cloud,” says Salesforce VP Armita Peymandoust. “One of them is Einstein Engagement Frequency. The other one is Einstein Send Time Optimization. We also have Einstein Content Tagging out and available today to our customers. Email is definitely …

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The Need to Transform is Front and Center for Every C-Level Executive, Says Adobe CEO

“When people look at what’s happening with Amazon trying to get into their businesses, the need to transform is also front and center for every c-level executive,” says Adobe CEO Shantanu Narayen. “Given that Adobe’s been through our own transformation and has software they want to hear from us and they want to experience that …

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Using Augmented Intelligence to Build Trust in Brands

Many companies are working to build authentic and trusted brands with consumers. This is especially true with pharmaceuticals, biotech, and med-tech companies. The CEO of Sparrho, Dr. Vivian Chan, says that their approach combines artificial intelligence and 400,000 Ph.D.’s to deliver scientific data to companies. This data helps companies back up their marketing messages which …

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Why Vertical Videos are Now Essential to Growing Your Brand

There’s no doubt about it, video is the most powerful medium for marketing today. Research has shown that 75 million people in the US watch videos on the internet every day. Moreover, about 50 percent those videos are viewed through a mobile device. Experts predict that by 2019, traffic from internet videos will account for …

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AWS CEO Announces Textract to Extract Data Without Machine Learning Skills

AWS CEO Andy Jassy announced Amazon Textract at the AWS re:Invent 2018 conference. Textract allows AWS customers to automatically extract formatted data from documents without losing the structure of the data. Best of all, there are no machine learning skills required to use Textract. It’s something that many data-intensive enterprises have been requesting for many …

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5 User-Generated Content Campaigns Your Brand Can Learn From

These days, shoppers are less impressed with celebrities and gurus telling them what to buy and prefer content that’s generated by their fellow consumers. A Nielsen report showed that 92 percent of consumers trust recommendations made by people they know while 70 percent believe the opinions consumers post online. Some brands have been savvy enough …

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We Connect Content Marketing to Sales

The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales. In order to show this correlation, the TrenDemon software analyzes all of the different touchpoints the customer has had over his lifecycle and …

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How to Use Reddit to Get More Traffic to Your Website and Boost Your Sales

If you aren’t familiar with Reddit, your first visit to the website may feel a bit intimidating. Not only does it have the appearance of an old-school forum dating back from the early 2000s, but it also has a reputation for having users who don’t take kindly to blatant self-promoters. But dismissing Reddit as a vialble …

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How to Use Email Segmentation to Drive Conversions

Email is still a very powerful marketing tool. Contrary to proclamations that it’s a dying or dead channel, email is still more relevant and effective than Twitter or Facebook. Most of the bad propaganda about email is due to how marketers misuse it. These days, eblasts sent out simultaneously to hundreds or thousands of random people doesn’t …

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YouTube is Now Making it a Lot Cheaper to Advertise on TV

In its bid to capture a portion of television advertising revenues, Google’s YouTube has finally launched an option to run campaigns on TV screens. Labeled “TV screens device type” on the Google Ads platform, the option will allow advertisers to target engaged viewers watching YouTube content on their TVs. It’s not surprising that YouTube has …

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