MobileMarketingPro

AT&T, Sprint, T-Mobile and Verizon Join Forces to Take Messaging to the Next Level

iPhone users have long-enjoyed iMessage, an iOS-only alternative to SMS that has far more features than basic messaging. WhatsApp offers a similar approach, adding features and abilities in a cross-platform app. Today the four major wireless carriers announced the Cross-Carrier Messaging Initiative (CCMI), aimed at delivering iMessage or WhatsApp-like messaging to customers and businesses alike. …

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DISH Network Moving Forward With 5G Plans

DISH Network has announced another Request for Proposal (RFP) as it prepares to build the nation’s first standalone 5G network. RFPs are a standard part of the process of building out a new network and this is the third RFP DISH has requested. The Deployment Services RFP, for end-to-end deployment services vendors, is expected the …

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Germany Won’t Exclude Huawei 5G Equipment

Germany has completed its ‘security catalog,’ a set of rules telecommunications companies must comply with as they deploy 5G networks. Reuters is reporting that, despite pressure from the U.S., German officials have not excluded Huawei from participation. The U.S. and Huawei have been at odds over allegations the equipment vendor has backdoors in its 5G …

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Qualcomm Chips Central to Wave of 5G Home Internet Devices

While Apple may be looking to end their dependence on Qualcomm, the future is looking bright for the semiconductor company. In a press release issued today, Qualcomm announced that Netgear, LG, Sharp and Samsung are among 30+ companies building plug-and-play home internet gear based on Qualcomm’s 5G chips. According to the FCC, some 19 million …

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Text Conversations Build Customer Relationships, Says Twilio CEO

“We are starting to see companies where not only can they text you but you can text them,” says Twilio CEO Jeff Lawson. “That’s the nature of a conversation. That’s how you build relationships over time. It’s two way. The leading companies are figuring out that actually if you create this dialogue it creates great …

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iOS 13’s Privacy Changes Have Big Repercussions For Businesses

On September 10, Apple held their “By Invitation Only” event, unveiling new iPhones, Apple Arcade, Apple TV+ and iOS 13. While many of the event’s announcements were aimed squarely at the consumer market, there were a number of things surrounding the iOS update that impact businesses, especially when it comes to marketing and development. For …

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How Non-Amazon Retailers “Leaned Into” Prime Day To Increase Sales

“Retailers and brands took advantage of the buzz, the demand, the awareness, that Amazon has created and really rode that wave for great growth,” says Rob Garf, VP of Industry Strategy and Insights for Salesforce. “Retailers didn’t just ignore Prime Day, but they leaned into it. They really recognized this manufactured holiday, recognized the demand …

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Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other …

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Facebook Trying To Habituate Consumers Around Driving Transactions, Says Button CEO

“The Instagram effort is one that we predicted for a long time,” says Button CEO Michael Jaconi. “I wasn’t the most popular guy in the venture capital pitch room saying hey, the world is moving to commerce. They said advertising makes so much money. In reality, what I think Facebook is doing is very smart. …

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New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud

“We’re making email marketing even smarter with a set of new AI capabilities getting released into Salesforce Marketing Cloud,” says Salesforce VP Armita Peymandoust. “One of them is Einstein Engagement Frequency. The other one is Einstein Send Time Optimization. We also have Einstein Content Tagging out and available today to our customers. Email is definitely …

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Salesforce Commerce Page Designer – Creates Experiences With Clicks Not Code

“We have something brand-new we call the Commerce Page Designer,” says Mike Micucci, CommerceCloud CEO at Salesforce. “It allows you to create experiences with clicks not code. You can literally drag and drop things around on the page and just put them right where you want to. You don’t need to be a programmer or …

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We Are An Experience-Driven Company, Says Chewy CEO

“Last year we sent about 50,000 pet portraits to our customers,” says Chew CEO Sumit Singh.  “We’re an experience-driven company. This is not a cost. This is an engagement mechanism. We’ve partnered with about a thousand local artists across the country. We think of this as an experience building. We have 90 percent re-ups (of …

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