Christmas

Why Magento support and maintenance plan is essential for Christmas holiday 2018

Every online Magento merchant is eagerly waiting for the onset of upcoming holiday sales at the end of 2018. However, the success of the holiday season depends on several things, but Magento support and maintenance plan by a reputed team like Perception System, USA is a highly impactful idea. Let’s see how. Christmas holidays are

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3 Reasons Why the New John Lewis Christmas Ad Is a Flop

Unlike their American cousins, who generally wait until Black Friday to launch their Christmas ad campaigns, the Brits start right after Halloween. Why? Because they don’t celebrate Thanksgiving over in the UK. So, there is no reason to wait before launching Christmas ads that trigger intense emotions like happiness and warmth, with an occasional hint

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Twitter’s ‘John Lewis’ Christmas ad reaches new levels of meta

The John Lewis Christmas advert is now a beloved annual tradition for the British public, and for many it signals the beginning of the Christmas season. But for an unfortunate computer science educator in Virginia, USA named John Lewis, it’s an annual exasperation. That’s because in 2007, Mr. Lewis joined Twitter with the handle @JohnLewis

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How to Create a Branded Christmas Experience Your Audience Will Love

jill111 / Pixabay Each Christmas, we see Christmas campaigns roll out, just like the movies with the same scene: the snow gently falling, people rushing to buy gifts, carols playing, the iconic child standing in front of an elaborate Christmas display of a shop window. It makes you feel all warm and fuzzy, right? So,

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How marketers can beef up their email lists before Christmas

From Amazon Prime Day to the festive season, ecommerce and brick-and-mortar retailers alike are seeing record-breaking sales during key shopping events. Email is consistently ranked as the most effective marketing channel to drive revenue. So how should marketers approach their email database in the run up to Cyber Week and Christmas, especially with subscriber lists

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Christmas in July: Consistency is the Key to Email Success

Identifying suspicious sending behavior is the name of the game for ISPs trying to protect their networks from bad actors. They’re constantly updating algorithms and leveraging machine learning to identify spam and preserve the inboxes of users. To avoid being caught up in the same net, legitimate senders need to avoid red flags on their

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