Combining

Combining Physical and Digital Customer Experience: 3 Tactics for Brands

Combining Physical and Digital Customer Experience: 3 Tactics for Brands

SEO BLOG /

There is a clear trend of B2C brands that once existed only online opening physical locations: Everlane, Glossier, Bonobos, and of course Amazon are just a few examples. Being online-first allowed those brands to tap into the convenience that digital offers, gradually building a strong audience of loyal customers. Now, the same brands are revitalizing […]

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Jump-start your SEO by combining social media and content marketing strategies

SEO Ranking factor analysis, Social media marketing, Social Media Strategy /

Social signals may not be a confirmed ranking factor for Google yet, but there are plenty of reasons to use social media to support your SEO strategy While Google has yet to confirm that social media signals (Facebook likes, Twitter tweets, Pinterest pins, etc.) are a ranking factor for its search engine algorithm, there are

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Maximize Results by Combining Experiential and Influencer Marketing

Tools & Tips /

Maximize Results by Combining Experiential and Influencer Marketing Having trouble growing your brand? Combining experiential and influencer marketing strategies might just be what your campaign is missing. Marketers have long segmented events and social, allotting each a distinct budget and entrusting the roles to different teams. But they are even more powerful when combined. According to a

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A Quick Guide on Combining Virtual Reality and Content Marketing

Augmented Reality, Content marketing, Content Marketing Strategy, Customer, Digital Marketing, interactive shopping experience, user experience, UX, Virtual reality, VR /

Virtual Reality (VR), thought to be just a concept from Sci-Fi movies a few years ago, has now started capturing the attention of marketers. Many leading brands, including IKEA, Coca-Cola and Audi, are already using VR to power up their digital marketing efforts. By 2022, the augmented and virtual reality market is expected to reach a

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The Top 5 Benefits of Combining Email Marketing with SMS

BrandViews / Campaign Monitor /

Every company needs to keep up with the times if they’re going to effectively engage their audience and get the results they need. In the past few years, SMS (Short Message Service, better known as text messaging) has burst onto the scene as a top communication platform. Given the popularity of smartphones—which the vast majority

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