Facebook is combining website, app, offline purchase data into one view for advertisers
Facebook will no longer breakout conversion cost metrics by website, app and offline channels. Instead, it will aggregate cost reporting across the channels. As part of this measurement update, Facebook announced it is adding to the list of actions advertisers can track across their websites, apps and offline channels. Website, app and offline cost metrics […]
Facebook is combining website, app, offline purchase data into one view for advertisers Read More »