Customer

42 Digital Marketing Trends You Can’t Ignore in 2020

UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top …

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Improve Your Sales by Getting to Know Your Customers

By Martyn Cook In my first book, You’re Just One Great Ad Away From Success, I wrote about knowing your customer and building out a customer avatar. If you were a consumer of my first book then you may well remember the chapter. I drew a terrible stick figure with speech bubbles around it containing …

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What’s the Right Content for Each Stage of the Marketing Funnel?

NEWLY UPDATED! This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Enjoy! Imagine if every new visitor to your website bought a product. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. How much easier …

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22 Companies Dominating the World with Content Marketing

It’s estimated that by 2021 27% of internet users in the U.S. will be using ad blockers — which means that about one quarter of all ads won’t reach their target. Because of ad blockers, the loss of ad revenue is projected to increase from about $3.89 billion in 2016 to $12.12 billion by 2020 in the …

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Enjoy! Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social …

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How to Use Success Gaps to Get More Clients

How do you define success? How do your customers define success? While the two definitions may be in the same area, they’re probably not identical. In fact, the area in between those two goals represents something called the success gap – and if you can close this gap, you will set yourself apart from your …

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