Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly look to differentiate their […]
This month at Smart Insights, we’re putting a focus on industry statistics and how they help you compare your performance. Being aware of relevant statistics and trends can help you better understand your industry as a whole, as well as allow you to benchmark your performance against that of your competitors. When it comes to
#FocusOn: How do you compare? – Statistics and benchmarking Read More »
How does your business technology spending measure up? What are your business priorities for the near future, and how is business technology helping you achieve them? A new survey by CompTIA has some insights. Top priorities for SMBs in the year ahead include implementing new systems and processes, identifying new customer segments and markets, renewing existing
In case you haven’t been on a deserted island the past couple years, you may have heard about this little cable television thing called Game of Thrones. The only reason social media exists in April 2019 is to share Game of Thrones fan theories, death pools, memes and more. (Oh, and there’s that small pocket
What sporting events does the massive Game of Thrones audience actually compare to? Read More »
A new survey from Episerver discovered 24 percent of online shoppers always compare what they find on a brand or retail website to available products on Amazon, with 44 percent often doing the same — making a total of 68 percent who are either always or often cross-referencing products on Amazon. Meanwhile, only 17 percent
Over the years, Google’s search engine results page (SERP) has evolved from 10 simple blue links to a more dynamic view with Sponsored Ads at the top of the page, and more than 20 other SERP elements. While this makes the Google SERP more advertiser- and user-friendly, it means that the top organic search results
Marketing executives today are in charge of dozens of martech applications to manage, analyze and act on a growing volume of first-party customer data. But instead of increasing efficiency, the emerging martech ecosystem has created problems with data redundancy, accuracy and integration. Automating customer data accuracy and integration through a customer data platform (CDP) can
Information technology (IT) services businesses are paying in excess of $107 on average for top-of-page AdWords on Google, emerging as the most costly businesses to market online, according to new research. SEO Shark has compiled the average cost of getting an ad to appear at the top of Google for popular keyword searches across 21
Businesses are paying over $100 per click for Google ads — how do you compare? Read More »
Google Ads is an expensive game if you get it wrong. So, we figure you’re doing what you can to measure the performance of your campaigns. But just how are you doing that? Our best guess is you’re using your own historical data to measure your success. Of course, the inbuilt problem there is that
Google Ads conversion rates by industry: How do you compare? Read More »
The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency and productivity. MarTech Today’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market
