Competitor analysis is key to maximizing your digital marketing performance. These tools will help you learn what's working, and what's not, in order to boost your strategy. Source link
Picture this; you click onto the website of someone in your niche. You click over to their sales page to check out what they offer, and to your surprise, you see YOUR offers. You’re looking at your own sales page; the same copy and the same offers. Or you click onto someone’s social media account
What To Do When Your Work Has Been Copied By a Competitor Read More »
If a tree falls in a forest and nobody is around to hear it, does it make a sound? If a website is developed, designed, and published to the internet, yet nobody ever visits it, does the website exist at all? It’s not enough for a business to have a website. In 2019 and beyond,
7 Signs Your Site Needs an SEO Audit & Competitor Analysis Read More »
There was a discussion Twitter about competitor research and duplicating the SEO strategy. The person researched their competitor and found obvious examples of spammy tactics that obviously were helping. John Mueller entered the discussion and gave an answer that gave a profound insight into competitor research. Here is the original question on Twitter “Hey SEO’s
Google’s John Mueller Gives Insight on SEO Competitor Research Read More »
Big or small, we all have competitors we have to contend with. But what’s the best way to deal with them? How can we identify who they are? How do we stack up? And how can we use this information to better our accounts? Both Sean and Andrew gave great ideas for better analyzing competitor
Building a competitor analysis is a process, not a single event Read More »
Whether we’re in a booming market or a recession there will be a lot of competitors that come and ultimately go out of business. As sad as it is for that company and their staff it is something you can take advantage of to grow and improve your own business. So you’ve just heard one
8 Things to Do When Your Competitor Goes Out of Business Read More »
Business is all about being one step ahead of your competitors and brands that do not care about competition ultimately vanish in the long run. Inaccurate business forecasting and poor competitor analysis were the biggest reasons behind the decline of Kodak. The company held fast to its film-based business model even as everything was pointing
How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison) Read More »
Running a competitor campaign can be controversial in the world of paid search. It could potentially lower your quality score because you are bidding on search terms that are not in your ad copy and is most likely not on your landing page. For some industries, consumers have strong loyalty towards brands and if they
Using Negative Keywords for Paid Search Competitor Strategy Read More »
A review of 2 social sharing count tools showing which competitor content types are most popular Part of the process of defining a content marketing strategy for your business is to evaluate the performance of your competitors’ content marketing and SEO efforts. The insight you can glean from what both direct and indirect competitors are
Best tools for benchmarking competitor content marketing? Read More »
As digital marketing professionals, we all know about the benefits of keeping a blog. It’s a proven fact that B2B companies that maintain a blog get more leads than companies that don’t. Plus, with everyone having access to the internet, experts believe that a company blog can yield more long-term ROI than most traditional marketing
