Competitor Research

How to Uncover Your Competitor’s Facebook Ad Strategy

Competitor research is a big part of marketing. It’s always a good idea to understand what your competitors are providing, what messaging and offers they’re using to connect with their audience, and how you fit into the puzzle. Many brands and marketers understand this and perform competitor research on everything from keywords to social campaigns, …

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Five tools for audience research on a tiny budget

When starting out a digital marketing program, you might not yet have a lot of internal data that helps you understand your target consumer. You might also have smaller budgets that do not allow for a large amount of audience research. So do you start throwing darts with your marketing? No way. It is critical …

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How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison)

Business is all about being one step ahead of your competitors and brands that do not care about competition ultimately vanish in the long run. Inaccurate business forecasting and poor competitor analysis were the biggest reasons behind the decline of Kodak. The company held fast to its film-based business model even as everything was pointing …

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