If your competitors are crushing you online, it could have something to do with your content. And if you want to get an accurate look at how your articles or blog posts are performing in relation to other brands in your space, you’ve got to do some digging. You’ll need a good tool in your […]
How to Uncover Your Competitors’ Content Strategy Read More »
Search engines are constantly evolving their algorithms to ensure that the highest-quality content is surfaced in response to user queries. And as far as they’re concerned, receiving a high volume of quality links from external websites suggests that your content falls closer to trustworthy than spammy on this spectrum. But that’s only part of what makes
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The digital marketing strategies used in B2B for the industrial sector are completely different from the strategies used in other industries because the audience is unique. According to the 2018 buyer survey report, 31% of buyers said that their buying cycles are longer when compared to 2017. Of them, 76% of buyers desired content that speaks
Digital marketing strategy guide for B2B industrial manufacturers Read More »
Your business can no longer succeed without doing any marketing, and sooner or later, you will need people on your marketing team who can help you increase your profits. However, marketing is not an easy task and this is the reason that you need to spend a lot of money on different marketing activities –
44 Must-Have Marketing Tools for any Business in 2019 Read More »
If content is queen, and the critical role SEO plays a role of bridging the two to drive growth, then there’s no question as to whether or not keyword research is important. However, connecting the dots to create content that ranks well can be difficult. What makes it so difficult? How do you go from
SEO writing guide: From keyword to content brief Read More »
When you ask any question in Google or search with any keyword, a special block of information may appear, which is known as a featured snippet. This block will contain an extracted summary of the answer from a webpage, a link to that page, and most of the time, a related image. Google extracts the
Google featured snippets: A short guide for 2019 Read More »
So you’ve created your website, following all the recommended SEO best practices. That means you’ve included valuable, relevant keywords on your pages, made it mobile friendly and even started a blog that you’re updating frequently with original, relevant content. But despite your best efforts, you’re not seeing as much traffic as you’d like, and your site
Featured snippets are one of the main engines of economic growth today, with countless businesses and aspiring entrepreneurs relying upon them to get their message out to prospective clients. Despite the fact that featured snippets are a vital part of contemporary marketing and SEO success, however, many still struggle when it comes to properly leveraging
How important are featured snippets and how can you get them? Read More »
Oleg Shchgolev, CEO and Co-founder of SEMrush, also created SEOquake that was released in 2006. SEOquake was the inspiration to creating something more complex. Then SEMrush was born with the help of his partner, Dimitri Melnikov. Today, SEMrush has 10 years in the market with 500 employees, revenues close to 100 million, and about 2
Q&A with SEMrush CEO / Cofounder, Oleg Shchegolev Read More »
Business is all about being one step ahead of your competitors and brands that do not care about competition ultimately vanish in the long run. Inaccurate business forecasting and poor competitor analysis were the biggest reasons behind the decline of Kodak. The company held fast to its film-based business model even as everything was pointing
How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison) Read More »
