Consent

Honoring a consumer consent and privacy compliance request

Honoring a consumer consent and privacy compliance request

Reading time: 4 mins There is a growing emphasis on collecting consent and ensuring privacy of customer data because of increased regulation such as GDPR and CCPA and general customer backlash. In this environment, the “cost” of compliance is a top of mind factor for companies, but how “cost” is considered varies from organisation to …

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EU court rules pre-checked cookie consent is not legally valid – Econsultancy

The Court of Justice of the European Union (CJEU) ruled this week that pre-checked consent boxes for the use of cookies are not valid. This means consent requires an active opt-in. CJEU’s ruling comes as part of a case against the lottery website, Planet49, which asked users to give consent for cookies in order for …

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Most publishers not using consent platform for programmatic ads

Fewer than four in 10 publishers have reported selling most of their programmatic advertising with a dedicated consent platform, new findings from Interactive Advertising Bureau Europe have revealed.  For the first time, the trade body’s annual Attitudes to Programmatic Advertising report asked the industry about how many online ads are bought using a consent management …

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Facebook now asks for consent to scan your photos (but only on new accounts)

Facebook today announced it’d be rolling out its facial recognition settings to everyone — and that and that it’d be turned off by default for new users. Anyone who doesn’t already have this setting will be able to notified and asked if they want to turn it on. The new Face Recognition setting will replace Tag …

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IAB Europe releases new GDPR consent framework for comment

IAB Europe, in partnership with IAB Tech Lab, announced Thursday new technical specifications for its second iteration of the Transparency & Consent Framework (TCF v2.0), designed to facilitate GDPR and ePrivacy Directive compliance for ad tech vendors. The new specifications are currently available for public comment over the next 30 days. Why we should care …

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