Reading time: 4 mins There is a growing emphasis on collecting consent and ensuring privacy of customer data because of increased regulation such as GDPR and CCPA and general customer backlash. In this environment, the “cost” of compliance is a top of mind factor for companies, but how “cost” is considered varies from organisation to […]
Honoring a consumer consent and privacy compliance request Read More »
The Court of Justice of the European Union (CJEU) ruled this week that pre-checked consent boxes for the use of cookies are not valid. This means consent requires an active opt-in. CJEU’s ruling comes as part of a case against the lottery website, Planet49, which asked users to give consent for cookies in order for
EU court rules pre-checked cookie consent is not legally valid – Econsultancy Read More »
Fewer than four in 10 publishers have reported selling most of their programmatic advertising with a dedicated consent platform, new findings from Interactive Advertising Bureau Europe have revealed. For the first time, the trade body’s annual Attitudes to Programmatic Advertising report asked the industry about how many online ads are bought using a consent management
Most publishers not using consent platform for programmatic ads Read More »
Facebook today announced it’d be rolling out its facial recognition settings to everyone — and that and that it’d be turned off by default for new users. Anyone who doesn’t already have this setting will be able to notified and asked if they want to turn it on. The new Face Recognition setting will replace Tag
Facebook now asks for consent to scan your photos (but only on new accounts) Read More »
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source
IAB Europe, in partnership with IAB Tech Lab, announced Thursday new technical specifications for its second iteration of the Transparency & Consent Framework (TCF v2.0), designed to facilitate GDPR and ePrivacy Directive compliance for ad tech vendors. The new specifications are currently available for public comment over the next 30 days. Why we should care
IAB Europe releases new GDPR consent framework for comment Read More »
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The introduction of the General Data Protection Regulation (GDPR) this year started a ripple of privacy legislation across the globe, with governments evaluating whether current laws are enough to protect the personal data of users in our increasingly digital world. In the U.S., California leads the way with a privacy act that gives consumers more
Reaching global equilibrium: The value of consent and user preference Read More »
The new privacy blockchain proposal — announced last week by the Interactive Advertising Bureau’s Tech Lab in conjunction with identity resolution provider LiveRamp — could solve one of the biggest problems of consent management. Background on the TCF and the Big Issue. In early March, the Interactive Advertising Bureau (IAB) Europe unveiled its Transparency &
After all the teeth-gnashing, what if the vast majority of visitors give their consent for use of their personal data under General Data Privacy Regulation (GDPR) rules? That appears to be what’s happening with the Quantcast Choice consent management platform, at least for European Union (EU) domains. The San Francisco-based firm has announced that its
Quantcast reports more than 90% of visitors to EU domains grant GDPR consent Read More »
