Skitterphoto / Pixabay If you work for a big company, corporate travel means expense reports, company cards, and jumping through hoops to pick the right airline, hotel, and other arrangements to meet company guidelines. When traveling for work when self-employed, you can book your travel any way you want, but it is important to look […]
WordPress Multisite is a feature of the core WordPress.org software that allows multiple websites to be powered by a single installation of WordPress. There are several considerations to evaluate when determining if managing multiple websites through a Multisite network is right for you. But before we talk about whether or not to use Multisite, let’s
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By Richard D. Harroch, David A. Lipkin, and Richard V. Smith Mergers and acquisitions involving privately held companies entail a number of key legal, business, human resources, intellectual property, and financial issues. To successfully navigate a sale of your company, it is helpful to understand the dynamics and issues that frequently arise. In this article,
Customer life cycles and marketing campaigns alike are becoming increasingly complex and difficult to measure. Marketing attribution is the fundamental, yet complex, concept of reporting multiple user touch points, and it ties the entire customer journey together at the conversion action. Attribution modeling allows marketers to measure the value of their campaigns across the top,
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Choosing a commerce platform is one of the most crucial and important decisions you’ll make in the early life of your business. There are a number of factors to consider before purchasing a commerce platform – in fact, the choices are endless. But what’s really important? Here are some of the key considerations. The product catalogue
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When retailers throughout Europe adopt a new set of privacy and security regulations this week, it will be the first major revision of data protection guidelines in more than 20 years. The 2018 regulations address personal as well as financial data, and require that retailers use systems already designed to fulfill these protections by default.
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Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network – Search Engine Land Thanks to Our Sponsor Source link
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While influencer marketing is thriving, there are many challenges that come with the territory, according to Procter & Gamble’s Associate General Counsel Thomas Adams. He touched on several thorny issues in the space that can sometimes turn into legal risks at the Association of National Advertisers’ Law & Public Policy Conference in March, including a
parthshah000 / Pixabay Building and maintaining relationships with new and existing clients is top priority for all B2B firms—regardless of the industry. Keeping client and prospect correspondence in one place and syncing contact details across management tools are just a few reasons that your firm—regardless of its size—may want to consider investing (or reinvesting) in
7 Considerations When Choosing a CRM Solution for Your B2B Firm Read More »
The inevitable is happening—you’re planning a relaunch or a website redesign. While “ugh” might be your first thought, your hopes are still high. A new design and new experience will increase your bottom line …right? Redesigning your website can absolutely facilitate those expectations – but we’ve seen many more mishandled with aspects forgotten, ignored, or
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