Google announced two new features for Google Search Console’s testing tools Monday. Within the Google URL testing tools, such as the AMP test, rich results test and URL Inspection tool, you can now search within your markup to find code, and also you can copy the code and tweak it. Google said this makes checking […]
Google Search Console adds search within markup & copy with tweaking Read More »
As digital advertisers, driving strong performance is at the heart of what we do. But, what is the true goal of paid search ad copy? If clicks, conversions, and demand generation are what is most imperative to client success and satisfaction, do you really need fresh ad copy to accomplish these goals? At first glance,
When it comes to ad copy, everyone makes mistakes – even experienced paid search marketers. After all, Google provides all kinds of helpful information about keywords, bids and search volume, but when it comes to ad copy, it’s up to you to figure out what works and what doesn’t. So, if you feel like writing
3 ad copy mistakes keeping you from paid search success Read More »
It’s a competitive world out there for martech companies. With an unbelievably crowded martech landscape, and technology spend making up an ever-increasing percentage of marketing budgets, how can companies stand out enough to win over customers – preferably before their competitors do so? One method is through competitor targeting. In paid search, competitor targeting is
Nine B2B companies using clever PPC copy to target competitors – Econsultancy Read More »
Writing ad copy isn’t sexy. Typically done using a program like Excel (boring), it’s easy to just go through the motions and write copy that “will do.” While almost any ad copy you write will probably be okay, that kind of mediocrity won’t help you stand out and get the kind of performance you expect out
Ad Copy Must-Haves That Make or Break a PPC Campaign Read More »
We all make mistakes from time to time. It happens. We’re only human. With ad copy writing, we’re given a number of open-ended text fields with no real guidance from the search engines as to what to put in there. Sure, there are some technical boundaries, like punctuation and symbol usage, but for the most
The 5 Mistakes You’re Making in Your Google Ad Copy Read More »
This post is based on episode 146 of the ProBlogger podcast. Before you start writing your sales page, promotional blog post, tweets or Facebook updates to sell something, you need to do something else. You need to listen. I first came across this advice many years ago, and since then I’ve heard from numerous people. Robert
How Being a Good Listener Can Help You Write Effective Sales Copy Read More »
Insurance companies and financial services are one of the least trusted resources by consumers, according to a report from Edelman, though insurance companies and financial services increased trust by 8% over the last five years. In other words, it’s common for consumers to be skeptical of insurance websites, which is why these sites need to
CyberRabbit / Pixabay You realize people aren’t converting from your landing page, but you aren’t sure why and don’t know what to fix. I’m here to tell you—check your copy! Sometimes, you can get so caught up in the design and functionality of the page that the copy is forgotten. Or you can be too
Your B2B website content is one of the primary ranking factors for search engines. It’s also one of the essential ways that your prospects learn more about the products and services your company offers. So, how do you draft website copy that resonates with your ideal target market but also tells search engines everything they
How to Write Copy to Engage Readers & Search Engines Read More »
