CTR

Top 18 Magento SEO Plugins for Your E-commerce Site

Magento is one of the most widely used e-commerce platforms available in the market: about 194,943 online stores use it. In fact: Magento has around 1.9% of the CMS market share Merchants using Magento grow 3 times faster, on average Magento powers 1.2% of the Internet, which accounts for 12% of all e-commerce sites However, Magento …

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How to Get the Cheapest Facebook Ads Without Sacrificing Quality

When you’re doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. That’s typically not going to happen. Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. Time is …

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11 Ways to Improve Your Facebook Ads Relevance Score

Do you enjoy burning through your ad budget will little to show for it? Of course not. But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. As the Facebook advertising platform has matured, they’ve looked for ways to improve the quality of the advertisements that …

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Nine Google Ads hacks to improve your CTR and conversion rate

Advertising is the big gun of paid efforts brands put in to increase awareness and revenue. Be it small businesses or large enterprises, everyone has a shot at advertising.   With global ad spend reaching an estimated $579 billion at the end of 2018 and online advertising leading the charts, we need to pay attention to …

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What Is A Good Click Through Rate (CTR)?

What is a good click-through rate? It’s the age-old question asked by PPC managers and clients alike. Though we can agree that higher is better, much debate remains as to what constitutes a good vs. subpar account CTR. Below, I’ll give a definitive answer, though I acknowledge that many factors are at play. Additionally, I’ll …

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The fall of ad copy, long live ad copy

As digital advertisers, driving strong performance is at the heart of what we do. But, what is the true goal of paid search ad copy? If clicks, conversions, and demand generation are what is most imperative to client success and satisfaction, do you really need fresh ad copy to accomplish these goals? At first glance, …

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Kenshoo Trends Report – The state of search advertising in 2019

Search advertising has seen consistent growth over the last year in all the key metrics among advertisers. Here’s everything you need to know. It’s been a good year for paid search and anyone working in the industry. Benchmarking can help us understand where we are and what we should consider as success in our work. …

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9 Rules for Creating Ads that Convert

Creating an ad is fairly easy, but generating sales from it is difficult. PPC still remains one of the easiest and most preferred ways for online advertising and this is the reason it’s full of advertisers. Due to rising competition, generating good conversions from ads is getting harder. The average conversion rate is 2.35%, but …

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An SEO’s guide to Google Analytics terms

We all know Google Analytics is a powerful tool for serving up actionable data. And one of the quickest ways to get that data is to be clear about what all those terms mean. What does bounce rate mean and is it connected in anyway to exit rate? And how about sessions and page views? …

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14 ranking signals you need to optimize for in 2019

It’s a well-known fact that there are over 200 ranking signals used by Google. And every year it keeps on tweaking and refining its algorithm introducing new ranking signals and changing priorities. I know that the idea of having to optimize for all of them will probably make you shiver with horror. The good news …

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5 SEO Tips You Need to Know to Succeed in Your PPC Campaign

Website owners and marketers always struggle to reach the top of the search engine results page. SEO allows them to succeed and maintain their positions, but often it’s never quite enough. To see even better results and thus improve your business’ ROI, you should constantly be looking for other ways of getting your product or …

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